Nastya like popular. How to hit cerebral palsy with blogging, or the financial success of five-year-old Nastya Like

The channel "Like Nastya" and the thematic vlog made a splash in the vast Russian-language YouTube. Approximately 13,000,000 people were subscribed to the main channel of Nastya Like, and 30,000,000 to the additional channel. All this despite the fact that the little presenter Nastya Radzinskaya from the Krasnodar Territory was barely five years old.

Many fans are concerned about the question of how the channel became a millionaire? How much does the baby earn, and also, who are her father and mother - the second question of people who accidentally got on the children's channel?

Little is known about the life of Nastya's parents, as she has an inactive Instagram page. The work of the Like Nastya group on the Vkontakte social network was suspended two years ago.

Why did Nastya Like channel appear?

The little girl is considered the highest paid blogger on the YouTube channel. The World Jam agency indicates that Nastya receives 1,500,000 Russian rubles a month.

The girl's parents are well-known Krasnodar businessmen, and her mother Anna was the owner of a wedding salon, whose monthly profit was 300 thousand rubles. Who is the father of little Nastya is unknown, but he is the owner of a construction company that employed twenty people.

Anastasia was born at the beginning of the winter of 2014, and a year later, her parents sold the companies during the crisis. At this time, there was much less money in the house, since weddings were also postponed until better times. The woman began to look for additional sources of income and found them when her daughter was two.

To the question: “Who is the most popular blogger in Russia?” - most of the growing viewers of the domestic YouTube segment will shed tears and proudly name Ivangay, Max +100500, Brian from TheBrianMaps channel or the creator of the SlivkiShow project. But do not rush, because recently the so-called crown of Russian video blogging has passed to five-year-old Anastasia Radzinskaya, who in a fairly short time managed to gather almost 30 million subscribers under her banner. About who is behind the success of a little girl from Krasnodar, how she managed to win the hearts of YouTube regulars and why parents rebel against such content - in the material

PewDiePie never dreamed

The casual viewer who inadvertently stumbles upon a YouTube channel looking for good content Like Nastya Blog, will be able to find out that the account of the young Radzinskaya was created in December 2016 - at that bright time when the future star was not even three years old. From the description of the channel, it will become very clear to the user that his psyche will face tests from the category of “children's vlogs and the online life of a little girl”, “real life of the family and the brightest moments of life”, as well as “a lot of entertainment for children, new toys and games for children, travel and the most interesting places.

All of the above in colors illustrate videos with names "Nastya and dad make slime from a bright shiny worm" , "Nastya and a beauty salon for princesses" and for example "Nastya and dad play a talent show with musical instruments". In the video, barely speaking Radzinskaya, together with her father, masterfully plays various roles in the best traditions of the heroines from the Ranetki series to a cheerful accompaniment. It is especially worth highlighting the acting talent of dad Like Nastya - a man easily reincarnates from an overage senile who has fallen into childhood into a rock star or a stylist with an extremely unconventional sexual orientation.

Like Nastya Vlog / YouTube

On this interesting note, the acquaintance of a conditional viewer with the Like Nastya channel could have ended if it were not for the numbers under the video, subtly hinting that 30 million people are watching the unpretentious work of a five-year-old girl and her parents with pleasure. By the way, not every foreign YouTube star can boast of such results.

For example, the infamous American blogger Logan Paul, at the beginning of 2018 to the whole world with a video mocking the corpse of a suicide, nervously tramples on the sidelines along with its miserable 19 million viewers. Frankly inferior to Like Nastya in the number of views and the most popular youtuber, known under the pseudonym PewDiePie(97.7 million subscribers). On average, each Kjellberg video is watched by about 10 million people. Radzinskaya's videos easily overcome the mark of 30 and even 40 million views. What can we say about Max +100500 and other Ivangay.

A blow in the stomach to allegedly popular YouTube bloggers is the most successful video on the Like Nastya Blog channel. Video "Nastya and papa sleeping at sheep farm Video for children Nastya and papa sleeping at farm sheep" scored over 695 million views. For comparison - most famous video PewDiePie barely passed 206 million.

Like Nastya Vlog / YouTube

Where do legs grow from?

It is quite possible that the fact is that neither Chelberg, nor Paul, nor even Ivangai were produced by their own parents. But Anastasia Radzinskaya from the city of Krasnodar has a completely different story - her first channel, which is simply called Like Nastya, in January 2016 was created by Anna Radzinskaya, mother of Like Nastya. Apparently, then the woman was not satisfied with the income from the wedding salon, which, according to her, brought her about 300 thousand rubles a month, and she decided to try her luck on YouTube.

To be honest, the content of the main channel is practically no different from the Blog version. Like Nastya still rides roller coasters, goes to visit Santa Claus and unpacks New Year's gifts with her ubiquitous father, who carefully maintains anonymity and introduces himself simply as "dad".

Like Nastya Vlog / YouTube

The only thing known about the girl’s father is that before his daughter’s popularity boom, he allegedly ran a construction company that “would be many times more profitable, but in reality the income was very unstable,” follows from an article on Wikipedia dedicated to Like Nastya, which, most likely , scrupulously edited by her parents, noting each new success of their child.

Indeed, most of the audience of Like Nastya are children whom their parents abandoned to the mercy of fate in the vast expanses of YouTube. Judging by the popularity of the girl's account in "In contact with", the reality of which is confirmed by the presence in the “Friends” tab of Yoola employees (a media network that works with thousands of bloggers, helping to develop, produce and distribute content), out of almost 30 million Like Nastya Blog viewers, only a thousand people have grown to start your own social media account.

The Radzinsky couple began conquering a young audience with the most ordinary unpacking of toys, which, unfortunately, did not interest connoisseurs spoiled by a huge amount of children's content. The parents made a strategically correct decision: to visit all kinds of amusement parks and shoot it on video - literally in a matter of months the channel gained more than 2.5 million subscribers.

During her still short life, Like Nastya has already managed to visit children's parks in Singapore, Hong Kong, Thailand, Bali, Malaysia and the United Arab Emirates, as well as pretty empty her parents' wallets. Nevertheless, the costs were justified. According to the SocialBlade service for 2019, the Like Nastya channel monthly brings the Radzinsky family from 230 thousand to 3.7 million rubles, and the Like Nastya Blog project - from 2.2 million to 36.5 million rubles.

Like Nastya Vlog / YouTube

It is worth noting that in the videos shot by the parents of the growing blogger, there is no open advertising of any brands. Sometimes, however, in them you can find an unobtrusive demonstration of products from a particular company.

Such childish content

The lack of direct advertising can be explained by a very tense relationship between the administration of the video hosting and parents who earn or try to earn on the popularity of their children. The fact is that in November 2017, YouTube had many lucrative contracts with major brands, whose management did not like that the service showed their ads during inappropriate videos involving children.

One of the reasons for the tragedy was the "creativity" of the Martin couple - American bloggers Mike and Heather, who won the hearts of hundreds of thousands of viewers with sophisticated bullying and mockery of their children. As a result, after numerous complaints and the deathly silence of YouTube, unfortunate YouTubers of parental rights were given a suspended sentence. the largest channel in the CIS with 9.4 million subscribers is Vlad Crazy Show, the authors of which have been repeatedly accused of inappropriate treatment of children.

But the administration of YouTube did not stop there. As a matter of urgency, new and very strict posting rules for authors of children's content were introduced. According to the direct competitor of Like Nastya's parents - Andrey Tvardovsky, who oversees the channels Mister Max (13.6 million subscribers) and Miss Katy (14 million subscribers), - following the new rules, his children Max and Katya are forbidden to act in swimsuits, there are harmful sweets on camera, arrange pranks and touch sharp objects.

It may very well be that this is why both Tvardovsky and the Radzinsky couple deny themselves direct advertising of brands and close comments on videos, thereby protecting YouTube from the invasion of hordes of potential pedophiles who discredit the good name of video hosting in front of reputable advertisers.

Youtube needs it

Despite the fact that the ability to comment on the work of the Kuban girl on YouTube is completely absent, on the open spaces of the network one can find very controversial reviews of the so-called "Mommies" about the content of the Radzinsky family. “But the thing that I don’t like is nonsense,” admits a spectator with the nickname dolly-slob. “Nastya does what she wants: pours shower gel into the bathroom, then throws it on the floor, throws the cake on the floor, fights with toys. They don't do anything to her. They don't scold, they don't shout. What for? They have a different goal - as many views, likes, money as possible! And our children believe in this impunity, then they do the same in life and cannot understand why - Nastya didn’t have anything, ”she summed up indignantly, noting that she nevertheless likes the installation of the Like Nastya project.

The Like Nastya channel and her second project, a vlog, made a boom in Russian-language YouTube. More than 13 million users signed up for the first one, and more than 30 million for the second one. By the way, the girl is only 5 years old. The heroine of popular videos Anastasia Radzinskaya lives with her family in sunny Krasnodar. Many are concerned about the question of what is the success of the Like Nastya and Like Nastya vlog channels. How much does she earn and who are her parents? It is difficult to learn about the life of mom and dad, because the girl has an inactive Instagram. There is only one photo per profile. The Like Nastya group on the Vkontakte social network was suspended in 2017. But there is information of interest to readers.

What is the secret of Like Nastya's success. How the project was created

YouTube Like Nastya Vlog

Like Nastya's parents were engaged in business in Krasnodar. Anna Radzinskaya - the girl's mother, owned a wedding salon. She says that the monthly profit from it was 300,000 rubles. The father's name has not been released. It is only known that he owned a construction company. It had only 20 employees, but it brought more profit, however, it was unstable.

Nastya was born on January 27, 2014, and in 2015 her parents sold their companies. When their daughter was 2 years old, they created the Like Nastya channel. At the end of 2016, "Like Nastya vlog" appeared. The girl was still quite small. But even then, she honed the skills of a future blogger. The plots of the videos were standard, and similar to many other children's channels. Nastya unwrapped boxes with toys, examined them, admired. This move did not bring many subscribers. Then the parents decided to change the tactics and approach to the project.

Changing the format is a worthwhile risk

YouTube Like Nastya Vlog

The following videos were released in a new format. The audience could see how the girl travels with her family to different amusement parks in the world. For 7 months she visited 6 countries: Thailand, Malaysia, Singapore, Hong Kong, UAE and Bali. Subscribers were wondering where the family got the money for such a vacation. An RBC article for 2017 reports that this required 1-1.5 million rubles a month. That is, for 7 months of travel, the family had to invest from 7 to 10.5 million rubles. In the early stages, parents took amounts from the family budget. But after a while, the Like Nastya channel began to make a profit. The YouTube Partner Program helped the channel grow.

Yaroslav Andreev, the founder of the blogging agency WildJam, expressed his opinion on the account of Like Nastya's income in 2017. Presumably it could be in the region of 5 million rubles. This is the monthly income.

Also, videos based on cartoon plots and with favorite children's characters began to appear on the channel. For example, the domestic animated series Masha and the Bear. The girl continues to unpack surprises, play with dad and have fun on camera. But now the channel content is more interesting for viewers. It has fresh ideas for the children's YouTube segment.

Themes for the games are very different. On the channel "Like Nastya" you will not see banal games at the white table, of which there are a great many on the network. A real carnival takes place on the screen. Dad transforms into a pirate, a rock star, a prisoner and other characters. Like Nastya is also not far behind. During this time, she managed to change many recognizable outfits, which cannot even be counted. The girl was dressed in Belle's dress from the cartoon "Beauty and the Beast", as well as Rapunzel, tried on the image of a policeman, superheroes. Nastya Like plays detective, pirates, ice cream shop, car wash, farm, restaurant and animal clinic. By the way, other characters appear in the videos besides dad. Friends of the blogger girl and even animals are attracted to the shooting. Parents filmed an issue about the appearance of a kitten with a little YouTube star.

All this together led the channel and the vlog to success. Of course, parents turned to agencies for the "promotion" of bloggers. But if the concept is weak, then even they will not be able to help build an audience and revive the project.

Parents took risks by creating a children's YouTube channel. When money was invested from the family budget, it was difficult to predict whether their idea would pay off. Now we can say with full confidence that they were able to achieve their goal. The success of the channel determined the way parents look at creating videos. Professional shooting, experience of operators, high-quality editing and brightness of the picture made even adults watch videos.

The SocialBlade service, dealing with statistics and analytics, indicated that this year the Like Nastya channel has an income of 230,000 rubles to 3.7 million every month. The second project in the vlog format "Like Nastya Vlog" is even more successful. Every month he brings 2.2-36.5 million rubles to the family from Krasnodar.

Combo of popular bloggers in one video

3 months ago, a video appeared in Like Nastya Vlog in which you can see 3 stars of children's channels at once. This is not the first meeting of children's YouTube stars. The video shows how Nastya is going to Diana's birthday party. The birthday girl is a famous heroine of the Kids Diana Show. The audience may also be aware of her brother, who also has his own channel Kids Roma Show. The decision to combine popular bloggers in one video was able to attract even more viewers. It was a mutually beneficial promotion, after which subscribers of one channel could switch to another.

The gap in popularity between the channels of Nastya and Diana is small when compared to the audience as a whole. The first girl blogger has almost 31 million subscribers, while the Kids Diana Show has 33. The difference is almost 2 million people.

Growing views

"Like Nastya Vlog" has amassed nearly 113,956,993,920 views as of August 12, 2019. “Like Nastya” has a lot less views, but even this indicator can be envied by a teenager-vlogger in the lifestyle genre. The second channel of Anastasia Radzinskaya collected 4,352,824,820 views. Many cannot believe in such indicators. How can a 5-year-old child be so interested in users. Yes, and what kind of users - kids with smartphones and tablets of their parents.

The high number of views can be explained by simply watching children's YouTube during the day. Even if your child is watching a series of a cartoon, the Like Nastya video may be displayed in the list of recommendations. The child is attracted by a bright picture on the screen saver and he clicks on the video. The second option is that after the end of the cartoon, the next video will automatically start, which, according to the video hosting, is interesting. This may be the next release of Like Nastya.

Moms say that children stare at colorful stories with fun music. Watch time goes by, and accordingly YouTube considers that the video is interesting. He again and again gives videos like Nastya in the list of recommended ones.

According to some parents, the videos of the little girl's travels with her family have become quite educational. You can choose which country you can go on vacation and have a good time with your children.

Criticism of the children's channel "Like Nastya"

Despite the fact that "Like Nastya" is a children's channel, it is criticized. Every parent has their own way of raising children. The heroine in the frame can defiantly play pranks, knock over a cake on the floor or fight with toys. Nastya on the video is not scolded for this, which of the children would like to watch this? Opponents of this believe that their child may misinterpret the girl's behavior. If they then repeat this in life, then they are counted and forbidden to behave this way. The child becomes offended, why can’t he, but Nastya can? Parents are trying to protect their child and do not subscribe to the channel. But it still "pops up" in the list of recommendations. The only way out is to manually hide it from impressions.

It is interesting that adherents of the opinion that Nastya can interfere with education give children early access to watch the latest releases. One of the mothers in the reviews says that if the child likes it, then you can watch the video together. An adult can simply comment on what is happening on the screen. Explain why you should not behave this way. The easiest way is to remove the channel from the tape, but will this help the child? You can not prohibit, but simply communicate with the child. How else does he learn what is good and what is bad, if not from his parents.

Another category of moms and dads are concerned about the financial side of the channel. The video contains beautiful outfits, interesting games, toys and amusement parks. Not everyone can afford such a child. In addition, even if you managed to save up for one similar toy, Nastya will have a new one next week. The child will demand new purchases from the parents. On the other hand, such a situation may arise not only because of this channel. There are many child bloggers on the net who are exclusively engaged in the analysis of toys. "Like Nastya" has a variety of content that is not only focused on purchases.

"Like Nastya": educational videos

Nastya's parents listen to the opinion of subscribers. They added useful videos for children to the channel. For example, how to swim correctly, how children should not behave. Separate two issues are devoted to the rules of conduct. It turns out that little viewers grow up and learn the world together with the girl on the screen. Another video shows a dad getting his daughter ready for school to a fun song. True, it is performed in English. The plot is simple and will be understandable for children who do not know a foreign language. Some parents, on the contrary, like that a number of videos are accompanied in English. This helps kids learn it from an early age.

If you still haven't heard about the five-year-old blogger from Krasnodar who miraculously managed to defeat cerebral palsy and take third place on the list of "The Richest Bloggers", then you just haven't opened YouTube for a long time. And the reality is this: Nastya Radzinskaya is still a few years away from school, she was diagnosed with a severe form of cerebral palsy, together with her parents she safely settled in the state of Florida, in the USA, and has more than 34,000,000 subscribers on YouTube. How much does Like Nastya earn, and what is the secret of her success?

• birth name - Anastasia Yurievna Radzinskaya;
• middle name (blogger nickname) - Like Nastya / Like Nastya Vlog;
• date of birth - January 27, 2014;
• place of birth - Krasnodar (Russia);
• parents - Anna and Yuri Radzinsky devoted themselves to filming their daughter;
• diagnosis - cerebral palsy (now does not show symptoms);
• occupation - child video blogger on YouTube;
• subscribers - 42,500,000 people;
• the total number of video views on the Like Nastya Vlog channel is more than 10.3 billion views;
• target audience - children;
• social network - YouTube - Instagram.

How much does Like Nastya earn?

It would seem how this is possible: a child who is only 5 years old managed to overcome an almost incurable disease - cerebral palsy, get on the Forbes list, earn millions of dollars, and all this, just by opening various gifts on video and having fun in children's amusement parks around the world ? But this is the 21st century, when children who are far from a conscious age can earn dozens of times more than serious uncles from offices.

So, in 2019, with the help of YouTube and the Like video camera, Nastya earned $19,600,000.

Brief biography of the Like Nastya project

Yuri and Anna Radzinsky met in 2009, like many modern young people, on the Internet. They came together, got married and got a family nest in Tuapse, in the Krasnodar Territory. In order to create solid ground under their feet and financially prepare for the birth of a child, each of the spouses undertook to earn money through a private business.

On the video you can see how Nastya Like's birthday is celebrated

Unexpectedly for everyone, the videos began to rapidly gain views. In addition, it was 2016 in the yard and the children's segment on YouTube developed nowhere more actively. This is partly why videos with a pretty girl and a simple plot have become so popular.

In the summer of 2016, the first 20,000 rubles were transferred to the parents' account. At that time, it was forbidden to sell or buy ads on video hosting. YouTube itself found popular videos, integrated ads into them, and sent part of the money to the account of the owners.

Yuri and Anna Radzinsky realized that this was just the beginning, abandoned their businesses and devoted all their energies to filming their daughter and developing channel Like Nastya. Already in December 2016, the couple earned $10,000.

In the first half of 2017, more than one and a half million people subscribed to the channel, and the monthly income of the family began to exceed $50,000. The second half of the year doubled the number of subscribers, views and earnings.

This is how the Like Nastya channel developed at such a crazy pace. Family earnings for 2019 range from $200,000 to $500,000 monthly. The amount depends on the number of video views.

What does the young millionaire own?

So, in just 3 years, Like Nastya has turned from a child with cerebral palsy into a person on the Forbes list. Where does the baby and her family spend the money they earn:

• penthouse in Florida - just over $3,000,000;
• cars for the parents of the Porsche Panamera and Porsche Cayenne, with a total value of about 15 million rubles ($240,000);
• Audi children's car for Nastya - $39,000;
• video filming equipment worth $400,000;
• a collection of dresses and jewelry - about $ 500,000.