Fitness center: how to open from scratch? Where to begin.

healthy lifestyle ( healthy lifestyle life) is an obligatory component of the image of any successful person. It is worth noting that fitness services are very popular these days. Therefore, it is not surprising that information on how to open a fitness club from scratch excites many novice businessmen. In popularity, this direction is second only to information technology and the entertainment business, for example,.

IN big cities a sufficient number of large fitness centers and very strong competition from network monsters. In the conditions of a small town, it is much easier to bring this idea to life. However, only a few are able to survive, namely those businessmen who can competently organize a business, soberly assessing their opportunities and possible risks. Let's talk about how to open a sports business from scratch and what awaits aspiring entrepreneurs who are going to develop this area.

How to open your own fitness club from scratch?

To open a sports center with start-up capital, you must:

• decide what services the future fitness club will offer;
• collect the required documentation;
• choose a room;
• to purchase equipment and shells;
• hire qualified staff;
• take care of advertising.

Fitness services

The modern sports club is not limited to gym and area for fitness training. This is a whole project that brings together a large number of complexes designed to increase efficiency, develop and strengthen the body and spirit.

Behind recent decades significantly expanded the range of group programs. Various types of yoga are increasingly found in the schedules of fitness clubs. All kinds of dance programs are offered and even author's training complexes, consisting of elements of yoga, Pilates and stretching. For lovers of the pool and those who want to lose weight, there are water aerobics classes.

In addition to the above services, fitness clubs can have in their arsenal:

• Gym;
• massage and other medical procedures;
• Spa;
• sauna and/or hammam;
• solarium;
• manicure;
• bar, etc.

A fitness club can offer either part or a whole range of these services. However, you need to start with a limited set, subsequently expanding this range. The presence of a swimming pool will have a positive impact on the status of the sports center, but, on the other hand, will lead to significant costs. After all, most likely, a novice businessman will have to build his own building in order to open a pool.

Required Documentation

Paperwork and business registration should not cause any difficulties, because their set, as well as the procedure for obtaining them, are standard:

1. Registration legal form in the tax office. At the beginning of the activity, it is more expedient to use individual entrepreneurship (IP). This will allow working with a simplified taxation system in the future.
2. Selection of OKVED indicating:
   • 04 - services in the field of sports and recreation;
   • 61 - activities of sports institutions;
   • 62 - other activities related to sports. If an entrepreneur plans to expand the list of services provided in the future, for example, add a solarium, massage, nail service, then you need to indicate in advance all the necessary OKVED codes.
3. Obtaining permission from Rospotrebnadzor. To complete such a document, you need:

• contract for the maintenance of ventilation and air conditioning systems;
• contract for the maintenance of a housing maintenance office;
• an agreement with an organization licensed for the disposal of fluorescent lamps;
• medical records for staff;
• PPC (industrial control program) and institution passport.

If it is necessary to open some grocery stores, then there is no need to obtain any license to open a fitness club without additional services. The exception is institutions providing medical services.

Room selection

The area and location of the fitness club depend on its format. If you plan to open a sports facility for a narrow purpose, for example, for "neighbors", then you should not consider premises with an area of ​​more than 150 m². Moreover, it can be located in a residential building in one of the sleeping areas of the city. True, in this case it would be more expedient to buy a room, since in this format the rent will be a significant part of the costs.

If you plan to open a fitness club with the “All inclusive” way, then you should think about a larger room. The size will be influenced by the format of the sports facility, the presence of a swimming pool, sauna and other components of a modern club.

The best location in this case would be the city center. At the same time, it is not at all necessary to buy a room, because rent will not be an invoice for such an enterprise, since it will be able to bring good profits.

Large dimensions will accommodate a large number of visitors on its territory, expand the range of services offered to the maximum. And the presence of presentable premises, equipped with modern equipment and simulators, will interest respectable clients who are willing to pay good money, which, in turn, will lead to an increase in profits.

When choosing a suitable room, it is important to consider the size and terms of the lease agreement. It is clear that this document will differ from . The price for temporary use can be about 30-90 dollars per m². Of course, it is worth looking for areas in the lower price segment. The lease agreement should be concluded for a period of at least 4-5 years. This period should be considered as the most late deadline return on investment.

Equipment

When choosing equipment for the gym, it is necessary to take into account the needs of clients when working with all muscle groups. The more such needs are satisfied, the more consumers will be.

The minimum set of simulators, which is ideal for quality training, includes the following items:

• treadmills (at least two);
• fitballs;
• exercise bikes;
• steppers;
• board with rack for horizontal/inclined bench press;
• simulator for working out the pectoral muscles;
• squat rack;
• Smith machine;
• exercise machine with free weights for leg flexion/extension;
• barbells, dumbbells, pancakes, discs, yoga mats and other trifles.

Advice: don't buy a butterfly trainer, it's a completely useless trainer used mainly to satisfy curiosity.

Everything that was discussed above concerned only simulators. However, in addition to them, a good fitness club also needs equipment of a completely different kind. Locker rooms should be equipped with benches, wardrobes and showers. If the fitness club expects to offer clients the services of a beauty salon, then it will require a nail service, etc.

Staff

When all other points are considered and completed, you can proceed to the recruitment. Only experienced trainers should be hired who have sufficient training and knowledge to carry out effective classes. The minimum staff in a small gym and shift work consists of:

• administrators (2);
• fitness instructors (2);
• cleaners (2);
• accountant (when opening an LLC).

Thus, to open a small fitness club from scratch, you need to hire 6-7 people. In the future, along with the expansion of the range of services offered, there will be a need for additional employees. Nurses, massage therapists, yoga or water gymnastics instructors, etc. may be required.

An important backbone of the team, of course, are the coaches. Their selection should be taken seriously. Preference should be given former athletes, physical education teachers in schools and universities.

Advertising and promotion

This point should be given special attention, since each person approaches the choice of a gym and a fitness club very scrupulously.

Today, the choice of a sports institution begins with the Internet. Moreover, a potential consumer is looking for a fitness club that satisfies his needs as much as possible, paying attention to the location, the presence of a sauna and a swimming pool, the qualifications of instructors, the availability modern equipment etc.

In this regard, the marketing plan should begin with the identification of the target audience. At the same time, the more specific this segment is, the easier it will be to promote the club and the more information about it will fall into the hands of potential consumers.

The first thing to do is to create a colorful website. It is important to fill it with useful and relevant articles about training and proper nutrition. This will cause genuine interest not only in the site, but also in the fitness club itself. The use of SMM technologies will make it possible to spread information about the gym in social networks.

How to open a gym from scratch?

Significant start-up capital is required to enter the market of sports and fitness services and become its full participant. Not all businessmen have the necessary amount, but this is not a reason to abandon the idea of ​​​​opening a fitness club or gym from scratch. There is a way out - go to the bank and take a loan. At the same time, it is important to understand that with a competent business organization, it may well pay off in 1-3 years. Another option is to enlist the support of private investors who want to improve their image.

Many entrepreneurs are interested in how to open a gym from scratch with a limited wallet. Consider a few simple ways budget savings.

What can you save on?

1. Gym customers rarely pay attention to the decoration of walls and ceilings in the room. Refusal of elite materials in favor of conventional painting will save the lion's share Money on repair.
2. Touching upon the topic of simulators, it is worth noting that it makes no sense to buy expensive sports equipment. Consumers have little interest in the brand and manufacturer. The main thing you should pay attention to when choosing inventory is quality and durability.
3. An economy-format fitness club does not need expensive advertising (radio, television). It will be enough to stick leaflets around the area, at bus stops, to make a beautiful and bright sign. A good move is advertising on the Internet, for example, in in social networks. It is very important that the first customers leave positive feedback about the work of the gym on the network.

Where is the economy irrational?

1. Staff salary. The staff should consist of highly qualified personnel, and professionals will never work for meager wages.
2. If the gym is hot and stuffy, customers will simply go to another fitness club. Therefore, it is important to make sure that the room is equipped with high-quality air conditioning and ventilation. This will achieve a comfortable atmosphere in the halls.
3. Each locker room should have at least 2-3 showers. For these premises, it is advisable to purchase high-quality and expensive plumbing that has a presentable appearance and characterized by a long service life.

How much does it cost to open a fitness club from scratch?

The lion's share of the costs will be associated with renting or buying premises for a gym. If we consider an average room (250 m²) in Moscow, then the rent for three months will be about 600,000 rubles and more. It is worth noting that not all premises meet the requirements of fitness clubs, which means that you will have to fork out for repairs, which is about 200,000 rubles.

* Calculations use average data for Russia

450 000 ₽

Minimum starting capital

10-15 %

Profitability

9-12 months

Payback

250 00 ₽

Inventory costs

In this article we will consider all the nuances of organizing and maintaining such profitable business like your own gym. In addition, you will learn about a fundamentally new online format for the work of trainers-instructors.

Although this business idea is not at all new, it does not lose its relevance to this day. Moreover, the demand for gym services, dance schools, fitness centers and yoga studios is increasing every year. A beautiful body and keeping yourself in good shape has been important for people at all times. But modern look a lifestyle that involves a largely sedentary lifestyle and junk food with snacks on the go, clearly does not contribute to the achievement of the cherished goal of most men and women.

Sport is not just a way to entertain yourself in your free time with health benefits. For many young (mostly) people, it becomes a way to get the desired figure and, no less important, to keep it. Of course, there are always people who suffer from excess weight(even if it's a couple of kilos) who are embarrassed to undress on the beach or afraid to look at themselves in the mirror, but they never exercise, preferring to exhaust themselves with countless diets or swallow harmful pills. The effect of restricting food or taking various means, if any, is temporary. In addition, with this mode, with patience, you can lose weight to the cherished figure, but the appearance of the body will leave much to be desired - the absence of muscles gives the effect of "bones and skin." Muscles can be pumped up only with the help of regular training.

Profitability of opening a gym

What are the advantages of gyms, if you consider them as a business? First, as we mentioned above, their services are in consistently high demand. Moreover, even unfavorable economic conditions have little effect on the work and profits of such establishments. However, the latter is true for small gyms operating in the lower and middle price segment.

Chain fitness centers are more susceptible crisis phenomena, which is explained by the high cost of their subscriptions. Secondly, the target audience of gyms is quite diverse. They are more popular among men, but now more and more women are diluting cardio workouts with strength exercises on simulators, dreaming not only to lose weight, but to gain beautiful shapes with loose muscles. Even separate gyms for girls are opening, although the majority still prefer not to be limited to a narrow target audience.

Universal "simulators" either equip two separate rooms - for men and women, or share the training time. There are also mixed options - when both are engaged in the hall at the same time. But the latter option is less desirable. Thirdly, opening a small gym requires a relatively small start-up capital. Perhaps a gym in the basement of 100 square meters. meters - this is not the limit of your dreams. But if you do not have great opportunities, it is worth considering this option. In the future, you can always in the future either open a gym of a higher price category - your own or under the brand of a certain network (via a franchise), or create your own network.

What you need to open a gym from scratch

The organization of any business experts advise to start with the preparation detailed business plan. Even if you are one of those lucky ones who are able to open own business Without using borrowed funds, a business plan will help you determine the order of actions to be taken, with the calculation of expenses and expected income, various indicators, from profitability to payback periods. So what should be in your plan? First of all, you need to conduct market research. You can order it from specialists or do it yourself, spending a little more time on it, but saving money.

The sports and fitness services business is considered highly competitive. In every major city there are several large network centers (usually franchised) and dozens of medium and small halls. Fortunately, even with very strong competition, you can always find an empty niche. It can be, for example, a specialized institution or a club. You can open a small hall in a residential area where there are no such offers. It is possible, in addition to the gym, to provide Additional services- from yoga or Pilates to a cafe in the format of proper nutrition.

How to choose a gym room

The right place for a gym is half of your future success. Even the largest and most comfortable sports center with famous coaches and big amount various services, up to the animators who will entertain the children while their parents get in shape, will only be able to cover nearby areas (usually within walking distance). It is unlikely that there will be many who want to travel there regularly from the other end of the city. At the same time, a small gym in a large residential area, working from early morning until late at night, will not experience shortages in clients. When choosing a room for the hall, try to put yourself in the place of your potential client. Is it convenient for him to get to you? Is there a public transport stop nearby, a place to park a car? Is it possible to find you at the address without problems? Perhaps, in addition to a sign on the facade, it is worth hanging additional signs or a billboard with the contact details of your institution.

The minimum area is 100-150 sq. meters. Simulators and sports equipment take up a lot of space (each device should have at least 5 square meters), the distance between them should be large enough so that your clients do not interfere with each other. Don't forget to leave space for strength training with rods. Another 25-30 sq. meters will go under the shower and locker room.

Ready-made ideas for your business

Be sure to pay attention to the availability of all necessary communications - heating, air conditioning, ventilation, hot and cold water, drainage, etc. There are a lot of nuances here, so it is best to consult with specialists when choosing equipment. Note that in the sleeping regions they often turn off hot water several times a year for one to two weeks. And you can be sure that the inability to take a shower after training will deprive you of a large number of clients. So you can’t do without additional equipment for heating water in case of emergency. And this is associated with high costs: plus an additional 10 square meters. meters for the boiler room and the boiler itself for at least 180 liters, reinforced electrical wiring to power it.

Often, gyms are located in the basement and basement. To maintain the required humidity and the desired temperature in this case, oddly enough, it will be easier. The height of the ceilings in the gym on the first floor and above should be from 3.5 meters, otherwise it will be difficult to provide good air purification. And it is impossible to ventilate the hall naturally by opening windows and doors: this will lead to the formation of harmful drafts. The basement does not warm up in the sun, like other rooms, and there are no strict requirements for the height of its ceilings. Due to its location, ventilation of normal power will be sufficient. However, this advantage can be offset by the cost of repairs and good lighting.

Ideally, of course, it is best to build a room for the hall on your own, after considering the most convenient option for its layout and the location of all communications. But in this case, the whole thing depends on the funds at your disposal, and on the availability of a sufficient area of ​​land for construction in a promising residential area. IN better case This is an area of ​​new buildings, which will be populated over the next few years. Although the construction and decoration itself will also take a lot of time.

Without a minimum repair, most likely, you can not do, no matter which option you choose. The floor of the room should not be slippery in order to eliminate the risk of injury, and at the same time it should be easy to clean and not be afraid of moisture. The best option for both price and properties is PVC flooring. However, if the room you are renting has old parquet on the floor, you should not spend money on changing the floor. For the first time, this option will come down. It is better to choose a calm and neutral color scheme, give preference to light shades. The height of the ceiling, windows, width and length of the hall and a number of other indicators are normalized. It is desirable to consider the possibility musical accompaniment training and purchase additional "non-training" equipment - nets, basketball hoops, mats, fitballs, wall bars, horizontal bars. The temperature in the hall should be 15-17 degrees. Also put a water cooler (the cost of water and disposable cups can be included in the subscription price).

Ready-made ideas for your business

The location of the gym on the territory of the shopping center deserves special attention. There are pros and cons here. On the one hand, the mall perfect place in terms of permeability. A huge stream of people passes through it every day from morning to evening. There are cafes, shops, entertainment centers where you can take your child while one of the parents spends time in the gym. By opening a sports hall in a shopping center, you can significantly save on advertising by placing just one banner on the facade of the building or a light box near it. However, this arrangement also has certain disadvantages.

The most important of them is the high cost of rent. You need a lot of space for placing simulators, and the cost of renting a square meter in a shopping center is significantly higher than the cost of renting a room of the same area in the same area and even, possibly, on the same street. In addition, it is quite difficult to provide the necessary conditions for the clients of the hall, including showers and changing rooms with lockers for storing things. Finally, in some gyms on the territory of the shopping center, in order to save space, exercise machines are placed directly on the site on the top floor, enclosing it with a transparent wall. Although the traffic here is much less compared to the lower floors, not all people feel comfortable doing sports almost in full view of passers-by.

Required Permits to Open a Gym

Find out what documents are required to open a gym in your city. As an organizational and legal form for the first time of work, it is better to choose an individual entrepreneur, which will allow the use of a simplified taxation system. The most suitable OKVED codes for this type of activity:

96.04 Services in the field of sports and recreation activities

93.11.10 Services of sports facilities

93.12.10 Services provided by sports clubs

93.13.10 Services of fitness centers

93.19.12 Services of sportsmen and athletes.

Think in advance how you will develop your business further. If you plan to expand the list of services provided by your center over time (open a cafe, beauty salon, fitness bar, solarium, etc.), then you must specify the necessary codes for possible related services in advance, even when registering as individual entrepreneur. In addition, it will be necessary to obtain permission from Rospotrebnadzor, having previously concluded an agreement for the maintenance of air conditioning and ventilation systems, an agreement for the maintenance of the housing office, an agreement for the disposal of lamps, a PPC and a passport for a sports institution. Do not forget that all your employees must also have medical books. To implement the gym project, it is necessary to obtain permission from the fire department, sanitary and epidemiological services, as well as the territorial property management.

The choice of equipment for the gym

Rent and repair of the premises are significant items of expenditure. But the next place in terms of costs is the purchase necessary equipment for the gym - the actual simulators for the press (bench), back, arms, legs (including treadmills and exercise bikes), dumbbells, barbells, kettlebells, treadmills, turnstile. Some of the equipment can be purchased second-hand. In particular, this will help save on the most expensive simulators. When buying, pay attention to the model and equipment of the simulator. It should be made of quality material and have little wear.

Don't Forget the Funds personal protection- belts, gloves, wristlets, knee pads, etc. They must be in sufficient quantity, which is calculated based on the capacity of your hall. Of course, it is necessary to provide a shower, toilet and changing room on the territory of your establishment. All this can be without design frills.

Ready-made ideas for your business

The main thing is impeccable cleanliness and order. In some gyms, if the area allows, they also organize additional sports grounds and halls, for example, for sports games, conducting dance classes, yoga, etc. In this case, the gym is gradually turning into a real sports center. If you choose such a development path for yourself, think about whether you have the opportunity to expand the area or after some time (for example, one or two years) you will have to change your location. Another important nuance, which many people forget about when planning expenses, is the arrangement of the hall (reception area). Be sure to provide convenient places for waiting for customers who arrived earlier than their time.

Hiring gym trainers

And yet, a spacious gym with a large selection of equipment and inventory, located in a convenient location with high traffic, is only one of the conditions for the prosperity of your business. The second is qualified personnel who will work for you. In fact, the situation with gym instructors is not so straightforward. Experienced athletes do not need the help of a coach. They are well versed in the topic, they know what exercises and how much they need, they know how to use all the equipment.

Instructors are needed for beginners, but their services are paid extra, and not all of your visitors will be ready for additional expenses. It seems to beginners that there is nothing complicated in exercising on simulators: if you want to strengthen your abdominal muscles - you need a bench for the press, you need to pump up your biceps - look for simulators for arm muscles. At the same time, they have a very vague idea about the technique of working on simulators, about the load they need, proper nutrition and other details, ignorance of which can not only minimize all efforts, but even give a result that is directly opposite to what was expected. Gradually, more and more people who seriously think about playing sports understand the importance of the role of an experienced coach who acts as a mentor and controller.

Still, hiring multiple trainers at the very beginning of your job may not be profitable. It’s good if you yourself are a specialist and at first you can work independently with one or two assistants. If you take on the functions of a manager, then you will have to look for good trainers-instructors. Pay attention to their physical form and reputation. Often people leave the gym with a good trainer. They are even ready to go to the other end of the city, just not to lose the instructor.

New trend - online coach

IN Lately so-called online coaches appeared. This is a relatively new trend that is gaining popularity and should not be overlooked. What do online trainers do? The same as regular instructors. They draw up a detailed personal training plan and nutrition program based on the client's "baseline data", track the results, make adjustments to the compiled programs, motivate and support him. The training plan includes a detailed schedule and training regimen, types of exercises and their duration, daily routine and nutrition. Roughly speaking, the instructor undertakes to give the client the result that he wants to get, in a reasonable time and without harm to health.

The only condition is that the client must strictly follow all the recommendations of the mentor. The only difference between a regular trainer and an online trainer is that the latter...doesn't see his clients live before training and may never see them. They can live in different cities and even countries, but the omnipotent Internet allows them to interact almost as effectively as in person, exchanging photos and videos. An online trainer is not a complete replacement for a "live" instructor, since the latter sees his client directly in the process of working on simulators and can correct his mistakes.

However, a remote instructor is a good option for people who are embarrassed or unable to hire a specialist in the room. The problem is that not only experienced and qualified instructors who have received special training and have worked or are working with a large number of people in gyms often call themselves online trainers, but also those who have nothing to do with this profession. These are the so-called random people who had enough willpower to lose a lot of weight and get in shape, exercising at home or under the guidance of an instructor.

Despite all the merits and knowledge acquired in the process of hard work on their figure, they are not familiar with the theory, do not take into account individual characteristics each individual person, their possible health problems and other important factors. They willingly share their experience with others, write books and articles, blogs and conduct “weight loss marathons” on various sites. But, of course, they are not real instructors and cannot guarantee a worthy result of their work.

Thus, a good online trainer who lives in your city and has the opportunity to travel to your place for several hours a week can attract new clients to your gym. In fact, this is a combined format of regular and remote briefing. The main thing is that you have confidence in this specialist, his qualifications and competence.

In addition to trainers and a manager, administrators (two working in shifts) and a cleaner who will come 1-2 times a day will be required.

Plan ahead for your workout routine. It is desirable that its doors be open seven days a week from early morning until late evening. Someone goes to the simulators before or after work, someone - on weekends, and non-working (mostly young mothers on parental leave) - on weekdays during the day. By varying the schedule, you can significantly increase the attendance of your center. Many gyms are open from 7.00 to 24.00 on weekdays and from 8.00 to 24.00 on weekends with a break for holidays and sanitary days (the latter are held every three months).

• 1 How to open a gym from scratch
• 3 Gym business plan
• 4 What you need to open a gym
• 5 Business registration
• 6 How and how much you can earn at the gym
• 7 Taxation
• 8 Business features

Opening your own gym is a great idea. First, useful for all participants. Secondly, popular - more and more people want to be slim and healthy. And thirdly, profitable. Despite the fact that this business requires an initial investment, it quickly pays off and begins to generate a good income.

So let's take a closer look at the idea.

How to open a gym from scratch

The main advantages of the planned enterprise:

• Investments in the gym are not as large as in other businesses - for a start, you can get by with a very reasonable amount.
• The main investment is the initial one, for further work the costs are small.
• With the right approach, high profits are guaranteed.
• Short payback period
• The "simulator" has almost no seasonality.
• A special segment of clients with whom it is pleasant to deal is people with a certain level of income and a responsible attitude to life.
• The ability to expand the business - both in the literal sense (to add space, increase the capacity of the hall), and figuratively - for example, to sell sports nutrition, equipment.
• Independence from the economic situation - adherents of health will refuse a subscription only when there is nothing to eat.
• Simplicity in the organization of work and maintenance of premises.
• Wide scope for creativity. You can think of a lot! New programs, competitions, promotions, holidays, competitions

And finally, your personal "bonuses".

First, you raise your personal status. The director of a gym (and later, perhaps, a fitness center) is not the same as the owner of a beer cellar.

Secondly, with the help of preferential and invitational subscriptions, you can establish the necessary business contacts (yes, everyone loves a freebie, and it’s stupid not to take this into account). In addition, you will never again bother what to give to friends, family and partners - think over several options for gifts from the gym, print "tickets" - and at the right time you just have to put your signature!

And thirdly, you can always use the simulators yourself. Accordingly, you will become healthier and more attractive. Otherwise, why go into this business?

We found few cons.

1. The first is the need for start-up costs. Don't go without investment.
2. The second is high competition. To withstand it, you will have to do marketing and come up with ways that will attract customers specifically to you.

If you are inspired by the pros and not scared by the cons, then go ahead.

• First, write down the concept of your gym, draw up a business plan.
• It is important to immediately decide on the level of clientele that you want to focus on - VIP, medium, budget.
• Calculate the amount and find funding sources.
• Find a suitable room, negotiate with the landlord. Decide on a repair.
• Find gym equipment suppliers and trainers.
• After that, you can start marketing. Don't put off advertising until the last day. To draw attention to your hall, to find the first clients is not a task of one day.

One of the most topical issues the beginning of the path - of course, financial. And it depends entirely on the level of clientele that you have chosen. If your solution is a budget option, then the costs will be "budget". You can find a room simpler (and therefore cheaper), with a variety of simulators, do not bother, do not think about parking.

If your decision is VIP, then spending will be much higher. The location of the hall, convenient access and parking (preferably free for customers), beautiful decoration of the premises - from halls to toilets, novelty and variety of exercise equipment, well-trained staff (from an attentive manager to an efficient cleaning lady), impeccable water supply. A sauna or even a swimming pool is desirable.

For the middle option, you can "set" the level in accordance with your ideas about customers and your financial capabilities.

Of course, higher costs will bring higher profits. There may be many solutions. You choose.

It should be borne in mind that in different cities, as well as in different areas of the same city, the cost of opening a gym can be very different. On average, you can focus on the amount of 500 thousand to 1 million rubles. Let's consider this using the example of a business plan for a “simulator” with a minimum area of ​​​​100 sq.

Gym: business plan

First you need to write a description of the project, having fulfilled all the requirements of the legal part. The name of your company, its organizational and legal form. Who are the founders, what is the capital.

The most important part of a business plan is its financial part. You need to decide exactly what funds you are counting on - your own or borrowed, if borrowed - then which ones (a loan can be obtained not only from a bank), when the money will begin to flow.

Let's calculate the "minimum" financial plan for a small gym.

Renting a room on average will cost 40,000 rubles (monthly). It is reasonable to have a margin for paying rent for 2-3 months in advance - after all, on the very first day a crowd of customers will not come running to you. Total 80-120 thousand.

Repair and communications will cost at least 200 thousand rubles.

Equipment - if you save money, you can meet 300 thousand rubles.

Registration of a business will require approximately 10 thousand rubles.

Salary fund (for 1 month) 20-50 thousand rubles. It is better to have a supply for the first couple of months at once.

Advertising is an essential part of a business plan. Don't skimp on it, especially in the beginning. Yes, it would be wise to use all the available opportunities for free PR, but only they will not go far. Billboards, advertising in the media, Internet promotion - all this costs money. It is also desirable to create a website. The site should be made (and maintained) by a professional, so focus on the amount of 10,000 - 50,000 rubles to create a resource and from 10,000 rubles a month to maintain it. For now, let's put 50,000 rubles here.

Total: approximately 700,000 rubles.

This is the start. Further constant payments will be needed - the same rent, salary, communal apartment. The cost of utilities can be immediately clarified with their suppliers. The salary fund is determined based on the staff that you are going to hire. Perhaps in our average case it will be 100,000 rubles.

Now you can calculate the payback of the hall. Let's take the average cost of visiting the gym for a month - 2,000 rubles. If you recruit 100 clients, then your monthly profit will be 200,000 rubles. Minus monthly expenses, the hall will pay off in about six months. But this is a very rough estimate.

What does it take to open a gym?

First of all, you need to register your business. This can be done in two versions - IP and LLC. Each has its pros and cons, but LLCs are usually chosen by entrepreneurs who plan to expand the service sector.

For example, you want to “add” to your gym the sale of sports nutrition, sports accessories, massage services. In this case, each type of activity must be registered separately.

Important! No license is required to open a gym.

But you will need to draw up several contracts and permits. Most important:

• certificate from Rospotrebnadzor,
• permission from Rospozharnadzor (fire protection equipment is mandatory, after the tragedy in the "Winter Cherry" everyone treats this item with increased attention),
• permission from the SES and the territorial property management service,
• contract for the maintenance of the housing office,
• sports institution passport,
• medical books for employees, the procedure for production control,
• contracts with companies for the maintenance of air conditioners, waste disposal and other areas of the full-fledged work of the hall.

Business registration

When registering a gym, you must specify the OKVED code (s). Choose what suits your business, for example:

"Physical culture and recreational activities" - 93.04;

"Sports facilities" - 93.11.10;

"Services entrepreneurial activity sports direction" - 93.12.10;

"Fitness Center" - 93.13.10;

"Services for athletes and athletic training" - 93.19.12.

How to properly equip a gym, you will find in SNiP 2.08.02.89, SNiP 2.04.01-85, SNiP 2.04-05-91, SNiP 23-05-95, SNiP 11-12-77.

How and how much you can earn at the gym

The main source of income for the gym is clients, and it is logical that the issue of income directly depends on their number. Therefore, you need to prioritize what attracts customers to your room. This is a convenient location (now no one wants to spend a lot of time on the road), high-quality simulators, an attractive interior, good trainers, friendly staff. As a business owner, you can come up with many ideas for attracting and retaining customers - bonuses and promotions, partner benefits, holiday events and competitions.

Typically, gym owners sell annual or monthly memberships. Be sure to study your competitors: your offer must be better. To attract customers, you can make the first visit free.

If we talk about profit, then it can vary greatly for different halls. But on average, a business pays off in six months to a year, and reaching an annual income of a million rubles is quite realistic.

Taxation

If you decide to apply for an IP, then the best option taxation - "simplified" (USN). It will allow you to minimize taxes if the attendance of your hall is low for some reason. An application for choosing the simplified tax system must be submitted along with the registration documents.

Gyms and fitness clubs are visited by a huge number of people every day. Basically, these are wealthy visitors who are used to exercising in elite and expensive fitness clubs, as for economy class gyms, the opening of new ones is relevant. In this article, we will look at how to open your own gym with the most necessary equipment and give an example of a fitness center business plan with calculations and minimal investment.

Advantages and disadvantages of opening a gym as a business

The main target audience of gym visitors: youth 18-50 years old. The table below summarizes the advantages and disadvantages of opening a gym.

According to RKB Research, the area of ​​fitness and accessible sports has an average growth rate of fitness centers and gyms of ~12.1%. The growth leader is the Moscow market. Regions are a promising direction for the development of this segment.

Stages of opening a gym

Click to enlarge

Gym business plan. Room search

First you need to find a place. Its area must be at least 150 square meters. m. We will consider a gym with two rooms. This is due to the fact that in addition to the gym there are technical and auxiliary rooms:

• Changing rooms;
• Bathroom, showers;
• Wardrobe;
• Administration premises.

Finding a room is priority, the success of the gym will depend on its location, accessibility to business centers, metro stations or residential areas.

Determining the price and opening hours

An economy-class gym, although it should have experienced instructors on staff, cannot be compared with a full-fledged elite fitness club in terms of the volume of services. The average price per hour of visiting is about 150 rubles.

As for the time - mostly people come to the gym in the afternoon. But there are those who practice in the morning.

The main flow of visitors falls on the so-called prime time:from 18-00 to 23-00. This is explained simply, the bulk of the population who are interested in fitness work until 17.18 pm.

Optimal room operation– from 11:00 to 23:00. It is recommended that the hall should function seven days a week, with a minimum number of breaks for holidays.

Calculation of working hours and number of employees

The gym is open for 351 days, we immediately took into account the holidays and sanitary days. Consider the description of the work schedule of employees:

• Flexitime;
• 2 days off (101 days per year);
• Vacation 24 days;
• We take into account the possible absence of an employee for various reasons - 14 days.

(351 - 101 - 24 - 14) * 8 = 1696 hours/year PS: (Employee's 8-hour day).

In total, it turns out that there are 1696 hours per employee per year. These data allow us to conclude that our gym needs 5 instructors. How did we calculate it?

1. The total number of working hours in two halls per year: 351x12x2=8424.
2. Required number of personnel (instructors): 8424/1696=4.96.
3. Rounding up, it turns out 5 people.

Also, before you open a gym, you need to consider total number employees.

1. Keep in mind that the duration of the gym is 12 hours. 351x12=4212 hours per year.
2. The duration of the employee's working day is no more than 8 hours, no more than 1696 hours per year.
3. 4212/1696=2.48 staff units for each workplace. These are administrators, cleaners, security guards.
4. The gym needs a manager (director) and an accountant.

Gym staff:

Naturally, this math is needed to create a business plan, and things may be different in your gym. But to get acquainted with how it all works - our example is illustrative.

Video lesson "How to open a fitness club?"

In the video lesson Nazirov Samat tells how to open a gym in your city, what difficulties arise and where to start.

How to Open a Gym: Estimating Revenue

First you need to decide on the amount of revenue. To do this, you need to predict the number of visitors. It is also necessary to think over the system of subscriptions and unique offers for customers in time (at the stage of setting prices). When the picture is relatively complete, you can start planning for the annual revenue.

The annual total revenue of the gym

So, we proceed from the maximum parameters:

• 351 working days (we cut off holidays);
• 10 visitors at the same time;
• 150 r. at one o'clock.

In total, we receive 12,636,000 rubles a year, BUT: this is the maximum at 100% workload, which never happens. We use a reduction factor of 0.8%. We used it because experts say: attendance does not exceed 80%. In total, we have 10,108,800 rubles a year with an average stable attendance.

Estimation of current and initial costs

We buy simulators

An economy class gym must have equipment that:

• Satisfies all requests and desires of visitors;
• Is constantly in working condition;
• It is inexpensive, pays off quickly;
• Conveniently located in two halls of 30 sq. m each.

The ideal option here would be to use second-hand simulators. They are much cheaper, but the quality is not worse. We offer a calculation of the cost of gym equipment:

The choice of simulators depends on the direction. There are two areas of the gym: aerobic exercise and strength training. The example considered was for aerobic training. If you are considering power loads, then you need to focus on the ability to perform three basic strength exercises: bench press, squat and deadlift. This requires the presence of 3 bars, squat racks, floor covering for deadlifts, a set of dumbbells up to 25 kilograms, starting from 2 kilograms in increments of 1.5 kg. You also need a bench for the bench and incline bench. Accordingly, it is necessary to have pancakes for shanga: 10 pcs. — 25 kg., 10 pcs. — 20 kg., 10 pcs. - 15 kg., 10 pieces - 10 kg. 8 pcs. - 5 kg., 6 pcs. - 2.5 kg., 4 pcs. - 1.25 kg. Auxiliaries may include deadlift belts, wrist wraps, chalk, etc. The total cost of this equipment will be more than 600 thousand rubles.

Costs for auxiliary funds (fixed assets)

Amortization of auxiliary funds is 20% (126.6 thousand rubles).

Note that you can save not only on simulators, but also on computers and other equipment. But everything must meet quality standards.

Intangible assets

Intangible assets include registration of a lease agreement, founding expenses, depreciation. Registration and expenses for founding expenses amount to about 5 thousand rubles. The latter make up 10%, which means - 500 rubles. in year.

Calculating employee salaries

The salary of each employee of the gym per month is:

As a result: 295 thousand rubles. per month or 3,540 thousand rubles. in year.

Production costs

Do not be naive to believe that everything ends with the above costs. The gym is the same enterprise where you need to consider:

• Direct costs;
• The cost of maintaining a gym as an enterprise;
• Fund maintenance costs;
• Depreciation;
• Management costs;
• Implementation costs.

Direct costs include instructors' salaries. For the rest of the employees, everything is included in the costs of management and office costs.

A special item of expenditure is the rent of the premises. In the case of our gym, it is 160 thousand rubles. The cost depends on the specific premises, conditions and area.

So the cost per month is:

• Rent: 160 thousand rubles.
• Office expenses: 3 thousand rubles.
• Landline phone: ~200 rub.
• Advertising (usually SMM): 5 thousand rubles. per month.

It's time to take care of taxes

So, you need to take care of tax deductions:

• Tax on arr. 1% payroll: 35.400 rubles;
• Tax on the maintenance of the fund: 1.5% of income, 151.632 rubles.

Total: 187.032 rub.

balance sheet profit: 3,703.800–187.032=3,576.768 rubles

Net profit: 3,576.768–703.354=2,873.414 rubles (deductible income tax)

Gym Profitability: Assessment

We count specific profitability(the ratio of profit to the cost of resources): 3576768 / 10108800x100% = 35.38%.

We count estimated profitability(the ratio of net profit to costs): 2873414/6405000х100% = 44.86%

Now you know how to open a gym!

For a beginner, all these calculations may seem complicated. But from this example, we can conclude that the profitability of such a business is quite high. All costs from the start-up capital will pay off. The main thing is that before you open a gym, think over your business plan correctly and choose a convenient place for the gym. Almost everything depends on it.

Evaluation of the attractiveness of a business by a magazine website

Business Profitability	(4.2 out of 5)	Business Attractiveness 3.5
Project payback	(3.5 out of 5)
Ease of starting a business	(3.0 out of 5)
The gym is a promising line of business with a payback period of ~2 years and a profitability of ~35%. The initial investment for the lease of premises and the purchase of sports equipment will cost ~1.5-2 million rubles. key factor success is its location and accessibility to office centers, universities, residential complexes. To quickly start a business, it is recommended to use a franchise, this will avoid many mistakes when building business processes due to support from the franchisee. If you are drawing up a business plan to attract investors, it is necessary to describe as much as possible financial part plan: profitability, payback period and necessary investment costs.

Even during a crisis, people try to look beautiful and be healthy, despite the high prices of gym memberships. We will write a gym business plan based on the fact that this business has a large number of potential customers - the middle and upper classes of the population will be happy to visit the new gym. The fact that even despite the huge number of halls already open, you can easily open your own business and quickly accumulate a sufficient number of visitors cannot but please the new entrepreneur. The main thing, as always, is to advertise your establishment correctly and try to reduce costs to a minimum in the beginning, so that it would be easier to pay for yourself. We will tell you how to open a gym so that it not only pays off, but also generates income.

First of all, it is worth evaluating your capabilities - opening a huge fitness club with all the services that are available will not work for a novice businessman, there will not be enough money. We will open a gym, without unnecessary services and functions. Opening such an institution is easier, cheaper, and you will immediately understand which audience you need to target with your advertising campaign. In the future, if you have stable income, no one forbids opening additional gyms and providing customers with more opportunities for training and recovery, but for now let's consider the easiest business option in this area.

Where to open a gym

The owner of his own premises, of course, will receive more income due to savings on rent. We don't have such a place, and buying a place is a very costly business. Our gym business plan will be written based on renting a room. Now we will describe the process of finding premises with optimal characteristics for our business.

Decide on the quantity square meters for our business - to install all the necessary equipment, we need 30-40 square meters, there will be simulators, weights and so on. In addition to the main hall, we cannot do without a dressing room and a shower room. A dressing room of 10 square meters will be an excellent solution, the same amount is needed for a shower room. There is one secret here - we do not need to look for a room where there is already a shower, you can buy and install several showers. It is cheaper, easier to install and connect the water supply. When you decide on all these indicators, you can start searching for a room.

Many businessmen go to realtors with a request to find a room under certain kind business and overpay from 50 to 100% of the rental price for the search. Why spend such a sum when we have in our hands the most productive tool in the world - the Internet. Enter the desired query in the search box and you will find many sites where you can find a room based on the area, quadrature and other indicators. Try, experiment in a set of parameters. We need to keep the gym costs as low as possible, so don't aim for downtown. There, rent is more expensive and all the premises have long been occupied. Look for free space in sleeping areas, basements. Finding the best option can take you time, but it's worth it. The average price for 50 square meters in the basement is 30 thousand rubles.

How to open a gym: buy equipment

First of all, you need to renovate your premises so that customers can comfortably study and enjoy it. Most likely, our basement will be in poor condition, we need to redecorate, run water to the shower and install several light sources. The repair of the entire gym will cost us 50 thousand rubles, a big expense, but it will quickly pay off. Only when the hall was repaired and the light installed, you can start looking for equipment. It is very difficult to understand for a person who has never worked in this field. You need to take the advice of a specialist.

Using the services of a specialist in this field, we will be able to arrange our gym in the most optimal way for the client in order to maximize the income of the gym. The services of a professional will cost us 5 thousand rubles.

A good gym with a sufficient number of treadmills, bicycles, barbells and other exercise equipment brings a lot of profit, but not everyone can afford to buy everything at once. To equip the hall will cost you from 150 thousand rubles. You can, of course, save on some simulators, but people who do this will immediately notice cheap simulators and go to another gym where they don’t save on them. Let's write this figure into the costs of the gym and move on to the next item in our business plan.

Gym business plan: staff search

A small gym needs a person who will take payment, memberships and show the price list to new visitors, as well as a trainer whose services visitors can use. We'll go into detail about how it's easier to find the right person for these jobs and how you can save some money on workers' salaries. Let's not forget that we also need to clean the gym after training - this also needs a person.

The hall can be cleaned by a hired cleaning lady who will wash the hall once a day - after class. A cleaner earns 15,000 rubles a month on a permanent basis, we will find a person who wants to clean the hall once a day for 5,000 rubles. Don't think that this is too little - you need to save on everything in order to reduce the costs of the gym.

Any gym needs to have a trainer helping clients with advice. Professionals in this field will ask for too much wages for us to pull it. We will find a specialist in universities training trainers for gyms. Young students with bright eyes and a lot of energy will work tirelessly even for a small amount. By the way, it is best to offer the coach a piecework wage. Thinking through the gym business plan, add the price of a personal trainer to the price list. The average price for a personal trainer per month is 1500 rubles. For each client that the coach will involve in personal training, the coach himself will receive the full amount - 1500 rubles. This encourages the person to work, and if they fail, you won't pay the person for something they don't do.

You can put any person, including yourself, in the position of accepting payment - you will tell better than any employee about the advantages of your gym, how you can have a great time in it and what promotions, coaches, services are. Given that the salary of this type of activity reaches 15 thousand rubles, it is better to work on your own - and save money, and work with clients.

Our potential clients are office workers, wealthy students, entrepreneurs. Almost anyone who can afford a gym membership is our client and we need to find as many people as possible who want to give us their money, raising the income of the gym. We will use two types of advertising - distribution of leaflets and advertising on the Internet.

We will distribute leaflets during the lunch break near large office buildings, near educational institutions, shopping centers. There will always be large crowds of people who have enough income to pay for classes in the gym. Make your flyers colorful, interesting and with a clear price for a one-time lesson and a subscription for a month. Clients do not like when there is no specifics.

very cheap and effective way advertising is advertising on the internet. Find the city's website and add information about your gym there, find the Vkontakte groups associated with your city, and write advertising posts there. Together with the distribution of leaflets, advertising will cost you 5 thousand rubles, but the income of the gym will increase significantly.