How budget shopping began to bring a stable income. Clothing reselling business from China

Deciding on the assortment Let's say you decide to start selling clothes over the Internet. First of all, you need to decide on the range. The main criterion for successful online sale is the relevance and relevance of things in the region where you live. Perhaps there are no beautiful evening and cocktail dresses in your city, or it is absolutely impossible to find high-quality children's shoes. It is important to comparative analysis available retail clothing stores, read forums, and ask people you know what they would like to buy from you. An important factor is the average income per capita in the region where you are going to organize your e-commerce. Inflated prices can repel potential buyers, and clothes that are too cheap can raise doubts about their quality.

Therefore, being interested in widely selling various household items around the world through contact, you need to choose the maximum number of payment methods. Today you can pay attention to the following options:

1. Cashless payment by card.
2. Transferring cash to your account.
3. Money transfers through banks and companies, such as Western Union.
4. Payment systems like Yandex. Money, Webmoney, PayPall.

It is necessary to provide for the possibility of all methods of payment by the client, since not everyone has a registered account in electronic systems.

And you should create wallets on all sites with electronic money before you open your online clothing store in contact. Remember that not being able to pay for your services, a potential customer will simply go to your competitors, who will be able to provide him with what he wants.

How to open a VKontakte online store and organize sales

The Internet in this case greatly simplifies the process of making a transaction. How to find potential buyers? After you have decided on a clothing supplier, you need to start looking for potential buyers who will be interested and profitable with your product. You can try to open your own online store, but this will require financial investments (website creation, design development, promotion in search engines, search for a hired administrator, etc.).

Where to order clothes for sale in social networks - contacts of suppliers

This will not give a result, more precisely, 20-30 tr is not a result. Dropshipping is just the beginning, then those who succeeded move to small and medium wholesale from Taobao.com, 1688.com and other sites. With the current doubled ruble exchange rate, this is no longer so profitable, but in the summer I personally sold shoes in VK that were targeted at the target audience up to 20 years old. From 1 pair, the frequent margin is almost 100% of the cost, or at least 1,000 Russian rubles per pair. We simply purchased the most popular models and sizes, set up VK advertising for an advertising group with goods and received orders by sending cash on delivery across the country by Russian Post. Then the yuan cost 5.5 rubles, now - 10 ...

How to sell clothes and things in contact

Social media accounts are becoming very popular these days. For example, almost 94 million people from all over the world are registered in contact. Such attendance suggests that the idea of ​​doing business here could be quite promising.
Considering that today the most popular activity is the sale of clothing and items handmade, you can think about the potential of such a case. Content

• General organizational issues
• Product type selection
• Page design
• Communication with the client
• Payment for goods
• Advertising
• Sending handmade items or how best to transfer the goods to the buyer

General organizational issues There is one problem that worries most people: is it legal to sell things in contact? Of course, this is a completely legal activity. You can safely start working.

Info

And the amount for transportation, which is several times higher than the face value of the product, will certainly repel buyers. To avoid such embarrassment, you need to consult the nearest post office and find out all the prices for the shipment. The unusual shape of the parcel or its large weight can significantly change the price of delivery.

Own business: selling clothes via the Internet

Convenient, but sometimes gemarno Profile aver 8 posts Reputation: 0 Date: Sunday, 03/08/2015, 23:14 | Message # 20 Try boldly, things come and the quality is quite normal. Just before ordering and paying, read reviews about sellers very carefully, as some may scam you .... cappuccinator's profile 9 posts Reputation: 0 Date: Wednesday, 03/11/2015 03:25 PM | Message # 21 Can I become a partner of a specific seller or an entire online store? How is it generally organized? dr1ve's profile 1285 posts Date: Wednesday, 03/11/2015 04:44 PM | Post #22 cappuccinator, you can. For example, ActionPay has their affiliate program. bmsauber7's profile 15 posts Reputation: 0 Date: Wednesday, 03/11/2015 04:51 PM | Post #23 Ali has it all and the prices are reasonable. I have been ordering all sorts of trinkets from there for a long time, but I just didn’t think of selling in contact, although the idea is interesting.

Selling clothes online: where to start, how to find a supplier

Attention

You have already made a decision about the choice of activity. It remains to competently organize the process of selling clothes. To begin with, it is important to determine which market segment you are counting on: Gender and age group of potential customers Income level of buyers (what pricing policy you will follow) Product group: sportswear or evening wear, and possibly the entire assortment and wardrobe for every taste There are other open questions that need to be focused on more carefully. For example, it is important to understand where your product will come from.

Perhaps the clothes presented in the store will be sewn at a frequent enterprise. There are also various options wholesale purchase abroad. Very important aspects in the organization of the sale of clothing via the Internet is a method of payment for the purchase, as well as the delivery of goods.

You can design the community yourself, but if you lack the experience and specific skills for such work, the public can turn out to be dull and unattractive to the user. So, it is better to ask for help from a specialist in this field. The cost of such services will be approximately 15-120 dollars.

But prices can be completely different. They depend on the degree of experience and skill of the performer, as well as the quality of the page design that you need. It makes sense for a commercial group to create an interesting page design that can grab the attention of users. When you plan to work on your own, there are a few things to keep in mind when creating an avatar. The main photo of the community should express the content of the group as fully as possible.

Sometimes it is allowed to report this with text in the picture or simply choose an image suitable for the subject.

How to start selling clothes in contact and where to get

When you intend to conduct business in large volumes, there is always the opportunity to formalize the case with state control bodies. The sale of goods through a group in contact can be a good addition to the main business for any store. First you need to decide what you can sell in contact. Further, in order to start trading various goods, you will need to create your own group or public.

It is worth knowing a few of these facts about the community:

• it is impossible to invite friends to public;
• a separate page for the administrator is required;
• please link your phone number.

For trade to be effective, you should ask for information on what products people most often pay attention to and what they may be interested in now.

How to start selling clothes in contact and where to get clothes

Profimc's profile 66 posts Reputation: 0 Date: Monday, 02/02/2015 11:47 | Message # 11 thanks, I've already sold T-shirts))) I'll try it now Profile immortaldmb2 15 posts Reputation: 0 Date: Tuesday, 03.02.2015, 15:56 | Post # 12 I never trusted this ... but then for some reason it became interesting ... I guess I'll try Profile Website Meris 3 posts Reputation: 0 Date: Monday, 09.02.2015, 18:04 | Message # 13 Verified site! The main thing is to choose sellers who have more medals, then, accordingly, the goods will be good. I also recommend looking at the delivery, not all sellers give free shipping.

In addition, the speed of your response also plays a very important role here. Responding politely and promptly to customers' questions can boost sales Don't ignore customer questions so they don't move into communities where they get more attention. When a client waits a long time for an answer to his question, he can easily find a store where he will be answered immediately without waiting.

News in the community should appear every day and preferably several pieces. You have to delight subscribers with new photos, information about promotions and other pleasant little things. Payment for goods A lot depends on the method of payment for goods. When only your friends become buyers in a group, you can transfer money and goods at a meeting. Although here, quite often, one can encounter the problem of people living in different parts of the country.

Despite the fact that there are a lot of companies and individual sellers in the field of trade with China now - this market is simply immense - it is quite possible to start working on it. Today I.Q. Review consider how to organize profitable business on trade in goods from China on a real example.

Resale of goods from China - how did it all begin?

Hello, my name is Anna, I am from Ukraine, the city of Lugansk. I want to talk about how budget shopping in China via the Internet led to a full-fledged business and a stable income. At the time of starting the business, I was 20 years old - it was the end of 2010-beginning of 2011. I did this for 2 years, until the end of 2013.

In 2010-11, online shopping was only gaining popularity, and I, as a true shopaholic girl, quickly joined this topic. Opportunity to purchase items from different countries- America, England, China - at prices much lower than those in our stores, and also to purchase those things that no one else has.

My interest in the topic of bargain shopping was very strong, and therefore I regularly visited about a dozen different shopping sites. I was especially attracted by Chinese shopping (site taobao.com). There are a huge number of sellers registered on this site from all over China, where they represent a variety of products, ranging from clothing and shoes to furniture, medicines and much more.

Since the site is in Chinese, an online translator came to the rescue. When I wanted to register, I ran into a number of problems: for example, linking mobile number, development of work with payment systems.

At that time, it was difficult to solve them, I had to learn a lot on my own, in my own practice, spending several hours getting an answer to the simplest question (and there were a lot of them). Now there are ways and special services with which you can register yourself, simply and quickly. And there are also enough instructions on the Internet, so even a user who has never ordered anything from abroad is unlikely to encounter such a bunch of difficulties.

How to order goods in China? About finding an intermediary

And then I decided to look for a “intermediary” person in China who could help me with purchases. In fact, I think that it is safer this way, since a person will be able to check the thing for quality, marriage, color, and, in general, there is a guarantee that you will not get a pig in a poke.

The search for a mediator began: I started visiting all kinds of forums, sites where people offered their services. There were quite a lot of such people, the choice was very difficult, since it was assumed that I would send money to a stranger at your own peril and risk, and hope that I will not be “thrown”, and there were very few reviews at that time.

I began to learn the conditions and requirements for work from a variety of people. An important criterion for me was that a person was in China, and it doesn’t matter if he is Russian, Ukrainian or Chinese, or a person of another nationality.

Chinese intermediaries are very common, they communicate in not very clear English. But if you know at least basic level English language, then with the online translator you will cope with the negotiations.

Clothes from China

It is highly desirable to find a Russian-speaking person, and ideally a person of Slavic nationality (since the Asian mentality is still different from ours), who knows Chinese. Often it can be our students who went to study abroad. This is very important, because any online translators are not perfectly accurate, and a mistake in communication can lead to the fact that you receive the wrong product or product of the wrong quality, or there will be some other deviations from what you want.

You can also look for an intermediary in your country: because of the comparative cheapness of education, many Chinese come to us. It is quite possible that among them there will be those who have friends, acquaintances, relatives with whom you can start doing business.

If you have a small budget and you order goods in small batches, it is unlikely that you will be able to work with professionals. It's about about those who know both Russian/English and Chinese, and at the same time perfectly know all the subtleties of the process. Where is it better to choose, how to deliver quickly, how much delivery will cost and how long it will take, how best to arrange everything so as not to arouse suspicion, and so on. Even then, at the beginning of 2011, there were such people, but usually they set limits on the minimum amount (the minimum amount of production), and did not deal with small batches.

The principle of operation of an international mediator:

1. You choose a product, place an order, send it to an intermediary (he makes his own adjustments, advice regarding the order, checks the rating of sellers).
2. You send the full amount for the goods, plus the percentage that the intermediary takes for their work.
3. He receives the goods, checks for defects, etc., sends you a report on the received goods (photo), weighs the goods, calculates the total cost of delivery to you.
4. You send the amount for shipping.
5. The intermediary sends the parcel, and you are waiting for your order.

The percentage of intermediaries varies from 5 to 25. I found on one of the forums a girl who lives and studies in China and works as an intermediary, her initial percentage was 15% for me.

Delivery of goods from China - how it works

We discussed all the conditions, chose the most profitable money transfer system for us to China, chose the delivery method (there are several types: regular mail, air, sea, international delivery services, such as DHL, container shipping, they all differ in delivery times, cost and the possibility of transporting the dimensions of the parcel).

I placed an order - clothes and shoes - transferred the money and waited for my first package. Delivery from China by regular mail - periods of two to four weeks.

Three weeks after payment, I received a notification from the post office about the arrival of my parcel at the post office, and on the same day I received my first parcel from China weighing 14 kg. When pleasant emotions from what he received and saw subsided, logic turned on. On the things that I purchased, taking into account the percentage of the intermediary, the cost of delivery and money transfer, I saved my expenses by about one and a half times compared to the price of the same product in our city. And so the idea arose: to buy and sell things with your wrapping.

Product selection and first purchase for resale

I decided to draw up a business plan, if you can call it that. I decided to take the path of least resistance: not to invest a lot of money and effort in development. To begin with, I determined the category of goods that I will trade in - this is women's clothing.

Not copies or counterfeits of luxury brands, as this may cause problems upon receipt at customs. I decided to buy the most ordinary and most popular things in one or two copies, in the most popular size S-M. Even if they don’t sell, I can always keep it for myself or give it as a gift, sell it to my friends.

After consulting with our intermediary, we came to the conclusion that we will buy things that are sewn in China and are exported, for example, Zara, Vero Moda, H&M, etc. Such things in China are cheaper by two or even more times, and are of quite good quality, as they are exported (not only to the Russian Federation and Ukraine - there are such stores in other countries, both in the CIS and in Europe ).

The issue with delivery was unambiguously resolved for me - this is regular mail, since it is the cheapest. The maximum weight of one parcel must not exceed 20 kg. We agreed with the intermediary that when sending it, it will be indicated that these are personal items - in this case, the estimated cost is minimal.

The data are given for Ukraine for 2013 according to the author. In Russia, since 2014, customs restrictions have been in place on purchases in foreign online stores in order to combat this type of small business, since it allows you to evade taxes. Per month, you can receive parcels worth no more than 150 euros and no heavier than 10 kg. - Ed..

Thus, I avoid problems with customs clearance, but at the same time things will be in a maximum of two copies, which is not wholesale. The risk in this case is that if some things are stolen, I will not be able to recover the full amount from the post office.

Realizing that receiving from two to four parcels a month in my name may arouse suspicion, I decided to register several recipients: my relatives became them. I agreed with the intermediary on further cooperation with a lower percentage, agreed on 8.

How and to whom to sell goods from China: about finding ways to sell

The next step was to determine the site - where and how I will sell things. Since I was a student, I initially understood that I would not open a store in the future, but simply provide myself with additional pocket money. I was considering the option, but this also required additional costs, and in the future there may be, let's say, problems with registering an individual business, paying taxes.

Therefore, I decided to use the services of such Internet sites as Aukro .ua, then still existing Slando .ua, creating a group in Vk. The advantages are obvious: I just sell my stuff, I don't have any official activity, I don't pay for the rent of the premises or for the maintenance of the online store, there are no taxes.

The calculation of the budget for the first parcel (20 kg of clothes - sweaters, trousers, dresses, t-shirts, T-shirts, etc.) showed that everything comes out to $ 1,000, including interest and delivery. My husband provided money for my business hobby. After all the calculations, it became clear that the net income will be from $ 150. The income will depend on my margin on the goods. Even if you do not add a margin, but sell at cost, including shipping costs and interest, everything will turn out to be 0, and this is no longer a minus.

Having approved all my plan, I began to place orders. The intermediary sent parcels as they received the products. On average it turned out per month from 2 to 4-5 parcels. I was lucky, and there were no problems with the delivery time, the parcel always went for about three weeks.

By creating accounts on Internet sites, began to exhibit photos of things. My advantage was that the things were in my hands, and immediately after payment I sent parcels across Ukraine using the Nova courier service. Post » (in Ukraine - the most popular carrier). Not everyone is ready to wait more than two weeks for a blouse or something else to order (this would be the case if they ordered from China themselves), so it was convenient for me to buy. The recipients usually paid for the delivery, but I paid for large orders as a bonus.

Over time - many already knew me, the rating on the site aukro .ua and other sites was high - many began to ask for things on order (so as not to deal with the registration and payment of the order on their own, as I had to do initially). In such cases, again to avoid risk, I took a 50% advance payment.

At the end of the year, my minimum income from the resale of Chinese goods was stable at $ 300 per month. For two years I did not have any loss, at least, all my expenses were always “beaten back”.

Pitfalls: what problems did I encounter?

There are quite a lot of pitfalls in such a business, even if everything is done with such caution as I did. Here are some examples:

1. During transportation, some things can be stolen, damaged, mistakenly sent to the wrong or wrong place.
2. The parcel may arrive damp, crumpled, and it follows that things may be damaged, they will have to be brought back to normal, wasting time, or even money (for example, taking them to a dry cleaner).
3. You can simply not sell these things, make a mistake with the choice (I didn’t have this, because I chose the most hot commodity, and only in small batches).
4. Now there is a lot of competition in this market, you need to try to find your client, you need additional advertising costs.
5. You can be "thrown" by an intermediary - you will send money, but in the end you will not receive anything, it will be very difficult to figure it out, since this is connected with another country.

An intermediary is your business partner - it must be reliable, in fact, this is the complexity of the search. There are cases when an intermediary can buy things at a lower cost, and things will be of poor quality. This can and should be monitored: by the nickname of your intermediary in completed transactions, on the product page.

70% of success depends on the intermediary! Having a small capital and correctly deciding on the category of goods, you can earn good money, as well as develop your business to a more serious scale.

If you have a significant amount of money, and your purchases will be large wholesale, I recommend going to China, taking an interpreter on the spot and negotiating directly with manufacturing factories.

My business ceased to exist, as I went to live in another country. She did not continue this kind of business in a new place, as her interests and type of activity changed.

Is it possible to start this business now?

The emergence of a huge number of intermediaries who receive income for their services could not go unnoticed. At the beginning of 2014, news appeared that could radically change the market: Taobao.com, one of the largest Chinese online sellers, officially launched a mail forwarding service, reports Magazeta.com. Thus, overseas buyers are now relieved of the need to use the services of Chinese intermediaries who receive goods at local addresses and then ship them abroad.

“This is not a new intermediary company, not just another reseller and package consolidator. This is the official, accessible to all service of the Alibaba group, ”the online publication emphasizes.

The cost of shipping orders is 18 yuan (about 100 rubles) for the first kilogram plus 3 yuan (about 17 rubles) for each subsequent pound. In addition, the buyer should pay for the shipping cost itself. You can pay for handling and delivery with Visa, Mastercard and American Express bank cards. In order to place an order and use the delivery service, the user needs to go through the registration process and verify the account through the number mobile phone and email. After that, you can start ordering. All paid parcels arrive at the warehouse, after which the buyer can order their shipment to his address.

However, this possibility still remains “raw” and not ideally debugged. Yes, in theory, anyone can place an order directly and save some money. But in fact, for this you will have to deal with the service very, very much. For those who wish to order a lot and / or often, this is relevant. But if you are a girl who saw on the Internet Nice dress, and wants to order it from China - you are unlikely to want to spend time and effort on this. Therefore, the business of intermediaries is still popular and continues to grow.

Many people think about how to start their own business without starting capital - it is scary to take a loan, and their own funds are not enough even to open a small store.

The way out in this situation can be the sale of clothes at home. This type of business can be started by buying one bag of stock or stocking just one batch of clothes on the minimum amount in the showroom. In practice, some people like this type of business so much that they later prefer it to a traditional retail store.

It is also not uncommon for store owners, tired of the worries associated with supporting this type of trade, to start selling clothes at home. According to one of these entrepreneurs, Rosa, - while she was buying goods remotely and there were a lot of defects in the bags, the trade in the store was not going very well. Tired of such "pig in a poke", Rosa closed the store and began selling houses:

"I arrive on the day of delivery, I take bags of 3 immediately and in 2-3 days I sell almost to zero, I distribute the rest without sparing to everyone. The profit is obvious and there are no headaches!" Rosa says.

And who will go there?

As with traditional trading, there are two possibilities to attract buyers: very low prices, or to offer something that no one has offered them so far. The first path is a dead end: people will constantly want lower and lower prices, and in the end they may go to someone who can offer them this. The second way is more promising: you will not only be more competitive, but you will also be able to sell goods with a higher profit.

What is meant by the phrase "Offer something that is not available anywhere else"? No, we are not talking about some exclusive clothing, although this is partly true. What you can oppose to competitors is your experience in consulting in choosing clothes; that is, you can become an image stylist for clients. When people see that their acquaintances admire the clothes they bought from you, they will become your regular customers and begin to recommend you to all their friends. So if you feel like you are ready to open your own "boutique at home" - this path is just right for you.

It is not worth reminding you that you will have to constantly improve your professional skills - be aware of fashion trends and at least know a little about fashion history; monitor the media dedicated to clothing and fashion. Moreover, to improve the quality of work with clients, you will also have to become a bit of a psychologist, like a personal hairdresser. But trust me, it will pay off handsomely.

Remember that the best evaluation of your work is when acquaintances of your clients ask for your phone.

What to sell?

When selling clothes at home, you can make the same mistakes as when selling stock in retail store. But working from home on your own, you have a serious advantage: you can quickly find out the needs of each of your clients. At the first purchase of goods, we recommend that you adhere to the following rules:

1. Make a list of your prospective clients.
2. Find out which of them are interested in what clothes, what style they prefer, etc.
3. if possible, try to find out if they are planning to buy any wardrobe items right now - perhaps someone wants to buy jeans, and someone needs a coat. Keep their needs in mind whenever you purchase a product.
4. While the turnover of trade is small, it is better to buy clothes in showrooms and look at almost every item with your hands - otherwise there will be a lot of leftovers. In addition, many wholesalers have the opportunity to return unsold goods, which is very convenient when trading at home. Later, with an increase in turnover, it becomes more profitable to purchase bags, although it makes sense to look at bags at the initial stage, remembering your list of necessary goods. In some cases, with the successful sale of 4-5 items, you can immediately recoup the entire purchased batch.
5. It is necessary, as in store trade, to keep track of new arrivals in showrooms and quickly get there - this is one of the key points for a successful purchase.
6. Prices, especially at the beginning of the activity, it is better not to overestimate - because now you can buy almost any thing very cheaply, if it is not some kind of super-exclusive. Over time, when people realize that you are not just selling clothes, but also giving professional advice to form their own image, they will be willing to pay much more for things.
7. Don't throw away your clothing packaging! When selling a thing, put it in the "native" package.
8. Ideally, you need to purchase goods not focusing on specific customers, but having fallback options: for example, if you know that one possible client wants a cashmere coat in size 52, and you saw such a coat in the showroom, then first think carefully whether to take it or not if among your other regular customers there are no ladies with this size. If the client refuses, you need to understand whether you can sell this coat to someone else. As mentioned above, when buying in a showroom, this is easier - the goods can always be returned.

Where to hang

Despite the fact that the cost of equipment when trading at home is significantly lower than in a store, nevertheless, they are still there.

According to the stockbiz portal, it is best to equip a home showroom, consisting of one or two clothes racks, two good large mirrors in full height located at an angle to each other, and a bright lamp with soft natural light. It is better to take lamps the same as those used in branded clothing stores.

It is better to make equipment mobile - so it can be moved when you are not trading.

All clothing should hang on the shoulders. Buy the right amount of hangers, preferably wooden ones - they do not bend under the weight of things and look “more solid” than plastic ones. Create a kind of “boutique” - do not show or offer crumpled clothes to people, get a steamer to bring things to a marketable appearance. All these tricks will allow you to sell clothes more expensive.

Don't forget to buy clothes covers. This will protect both clothes and you from excess dust. The clothes themselves are best stored in a closed closet.

Carry your money

As in any trade, there are enough complexities. And a significant part of them when trading at home is associated with personal relationships with buyers - they become those with whom you were on friendly terms until recently. But if people enter the store own will, then when working from home, at first you will have to actively invite people to your place, and not everyone will be ready for this. And those who come will expect some kind of special attitude towards them.

According to the story of one of the owners of a home-based business, all her friends try to buy a thing with the maximum discount or even on credit.

“As a result, they don’t give back for months. And my friends are generally afraid to come to me and buy - otherwise I’ll get rich. If you want to lose a friend, then give him a loan ...”

And there are many such situations. According to another entrepreneur -

"When selling at home, as I know, borrowing is a regularity. And with money, as they say, we will buy in a store...."

Here everyone must decide for himself how to behave in such situations. But if you decide to start selling clothes at home, you need to be prepared for this. Anna advises:

“Apparently, it’s realistic to sell to those people with whom it is possible to keep a distance. Or, alternatively, to say that you yourself took the goods for sale and sell at your own price, out of kindness and friendship. This, however, is for those who knows how to lie honestly)))) "

Allergies don't belong here

People with household allergies should not trade clothes at home. At all.

Invisible dust always flies from any clothes. Most entrepreneurs who deal with clothes will confirm that after a long time working with clothes, unpleasant sensations often arise: itchy nose, frequent sneezing. Therefore, unfortunately, for those who are allergic, especially to dust, the path to this business is closed. Because health is more important.

In order to minimize the amount of dust at home, we recommend using covers for clothes and, if possible, storing them in a separate closet.

But the source of problems in the home trade is not only clothing. As Polina, one of the entrepreneurs, notes:

"You must be prepared that people will come sick and bring children with snot. And buyers who have already been and know your address can come without a call."

Rosa disagrees.

“No one has ever come to me without a call or warning. I don’t think you should be afraid of this. And snotty children don’t scare me)) patients can walk on the playground and in the sandbox. ... In extreme cases, dad can pick up the child watch while you're busy).

IP or not IP? Should I register with the tax office?

According to some, there is no point in registering: with a stretch, but trading at home can be called the sale of personal belongings by a private individual.

But this is all for the time being. And in order not to feel like a deceiver, it’s still worth registering as an entrepreneur: at least in order to replenish your pension savings as an individual entrepreneur. Again, we should not forget about the promises to reduce the tax burden for self-employed citizens.

Well, it's trite - so calmer.

High technologies in everyday life

The farther, the more and more often you can see successful examples of trading at home using the Internet. Even if you have minimal computer skills and a digital camera, you can take photos of clothes for sale and post them on photo hosting sites, in a group on social networks. The presence of a smartphone will also help you - the Yula and Instagram applications provide a lot of opportunities for doing business: photographed - posted - sold.

Those who are very familiar with the Internet can even create a separate site - if time and skills permit. It's more convenient for someone here.

Total

Selling clothes at home is a good way to try your hand at trading, gain entrepreneurial skills and, if done right, save up initial capital to discover something more. If you are not afraid of difficulties and you are ready to learn from your own experience - go for it!

"We also started with one mix" at home". We just called all our friends, and then friends of friends went. ;-) As a result, a month later we collected funds for the store. We did not use the Internet for these purposes, we probably had enough friends ... who are now our grateful customers in store.

Anna, entrepreneur

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They don’t even hesitate to buy used items powers of the world this: for example, the former Prime Minister of Australia boasted on his Instagram about buying a refrigerator on a consignment website. However, online trading does not always go smoothly - someone easily gets rid of everything unnecessary, while others have goods waiting for a new owner for months. So what's the secret?

We are in website we know exactly how to sell what you don't need, and today we share with you tips for successful online trading.

Unnecessary things that are best sold online

• Electronics, video games and computer products. Game consoles you've grown cold to, an unwanted but perfectly functioning phone, video game discs and digital players- here is an incomplete list of what buyers are sure to find.
• Clothes, footwear and accessories. A dress that was only worn once, shoes that looked so beautiful in the store but weren't comfortable when worn, and something that just didn't fit. All these things can be sold and thereby partially compensate for their financial losses.
• Toys and goods for children. Perhaps the most popular type of ads. The reasons are extremely simple: children grow up so fast, and new mothers buy so much that most things remain in perfect condition (they have not even had time to use them). Feel free to sell them.
• Furniture and large household appliances. Decided to update the interior or maybe buy a new refrigerator? Everything unnecessary can be sold: perhaps someone is looking for furniture for rented apartment or cottages and will gladly buy yours.
• Collectibles. Old books, newspapers, records - what people don't collect! Maybe the porcelain figurines that are gathering dust in your attic will become a real treasure for someone? In any case, you can try to turn antiques into money.
• Services and handmade. Do you bake cakes, embroider or make flowers? Free ad sites will help sell all your creations.

How to sell things?

1. Determine the best price

Perhaps the correct assessment of the value of the goods is the most important stage of the sale. Because it is by price that buyers will filter ads and compare your product with similar products from other sellers. And no matter how you describe the merits of your product, whatever good photos Neither did, potential customers will first look at the price.

Adviсe:

• Assess the demand. If there are a lot of similar products, then your business is bad. It is unlikely that it will be possible to sell more expensive, so you have to look for golden mean or even dumping (which you can’t do for the sake of selling).
• Do not set the price higher than 50-60% of the market. It is unlikely that anyone will want to buy a used (albeit very briefly) item for the price of a new one.
• Hold an investigation. See what your competitors are bidding. It is better to conduct reconnaissance on those portals where you, in fact, are going to sell. Determine the best price for yourself, but put yourself in the place of the buyer for a second. Think about whether you yourself could give the appointed amount for this product or not, and if in doubt, then feel free to reduce the cost.

2. Take good photos

3. Write the right description

After reading the description potential buyer will decide if he should contact you. And here you have to remember the experience of writing school essays and draw all your literary talent. The description should be short but informative. If you forget to write down the characteristics of the product, its size and describe the condition, then expect a flurry of calls, because people are interested in knowing what they are going to buy.

Adviсe:

• You don't have to state the reason for the sale. Few people are interested in the fact that you are moving or that you have a black streak and really need money. This is completely redundant information.
• A catchy headline. Feel free to use pro tricks - a short and bright headline will attract the attention of buyers.
• Format the text. Don't neglect the paragraphs, because an ad that is well structured is likely to be read to the end.
• Post the same product in different categories. For example, an advertisement for the sale of a DVR can be placed under the headings "Auto", "Photo and Video" and "Security". Accordingly, the chances that your product will be seen and bought will increase.

4. Never procrastinate

People who often sell unnecessary things via the Internet are already accustomed to being asked to postpone the goods until tomorrow, until Monday, until payday. There are many such "before". But think, because buyers are so fickle: today they got excited about buying an exercise bike and asked to postpone it, and tomorrow they already changed their minds about doing it.

In online selling, time is against you. If there is a person who wants to purchase the goods immediately, then that's great. Sell ​​and don't feel guilty about refusing someone's request to hold a product.

5. Add a bonus

Everyone loves gifts. Marketers have long used this trick to sell less popular products. A free gift or purchase bonus increases the value of the purchase in the eyes of the buyer. Why not learn from the invaluable experience of sales staff?

Advice:

When selling a laptop, offer a flash drive or headphones as a gift. If you decide to part with children's clothes, then it would be useful to put a toy or some useful little thing. Be sure to write about it in your ad in the very first lines.

6. Give the buyer the opportunity to bargain

Another secret of marketers: too low price can alert the buyer. A person who has decided to buy, doubts creep in: what if the product is defective or not so good, as the seller writes about it?

Advice:

Set a price slightly higher than what you originally planned, and indicate in the ad that you are ready to bargain. The magic phrase "Negotiable" usually attracts thrifty buyers and those who initially did not even think about purchasing this item. Give in with joy. Outcome - good mood for all participants in the transaction.

7. Consider the cost of postage

The Internet has brought people together different corners world - international and intercity sales and exchanges are no longer a rarity. When compiling an ad, consider the issue of delivery. Who will pay for postage, shipping or courier services? These details should be agreed upon prior to the transaction to avoid unpleasant surprises.

8. Follow the safety rules

As for the security rules, each site that hosts free ads usually invites users to familiarize themselves with these very rules. Don't miss out on this opportunity simple rules, and most likely the deal will go smoothly.

Adviсe:

• Do not disclose personal information.
• Get a separate SIM card for online sales and orders in online stores.
• Set up meetings with buyers in public places or invite friends with you. Don't invite strangers home.
• When selling digital and mobile equipment, take a photo of the serial number. Often scammers replace the purchased item with a broken one, and then return it to the seller. As a result, the seller loses money and goods.

Items that cannot be purchased

• Digital camera with video recording function. Movie mode heats up the sensor, greatly reducing its life. The wear of this element is very difficult to determine, so it turns out that you are getting a pig in a poke.
• HDD computer. A really fragile thing: even a slight impact can affect its performance.
• Bicycle and motorcycle helmets, as well as child car seats. These are things that are literally responsible for life and health, and if used incorrectly in the past, they may not be able to cope with their immediate functions. Don't skimp on safety.
• Plasma panels. Phosphorus, which is part of the fluorescent coating of each pixel of a plasma panel, unfortunately, is subject to the burn-in effect. A similar disadvantage is inherent in almost all TV technologies, but plasma has got more than others.
• Tires and wheels for cars. The purchase of these goods is dangerous due to the fact that it is simply impossible to find out in what conditions they were used.
• Vacuum cleaner. Vacuum cleaners are high-power household appliances, they are used very often and not always neatly. The most expensive part in them is the engine, which fails the very first, and its repair is very expensive.

Hello dear readers. Today we will talk about how to sell clothes over the Internet and try to consider everything possible ways implementation of the plan.

I have read a huge number of articles on the net regarding this topic and I can say that most authors are mistaken that it is easy to start selling clothes - this is a misconception. Before you get the first profit, you will have to spend a lot of time to set up your sales business. But we will talk about this below.

And now, let's get straight to the point.

How to start selling clothes online?

Deciding on a niche

First you need to decide on the type of clothing that you plan to sell through the World Wide Web. It is best to do this in stages and as deeply as possible. If you say in simple words, then you must give a detailed answer to the questions: “What will I sell?”.

For example, goods for men - jackets - winter. This chain can be continued with types of jackets, colors, material, purpose, etc.

Why is this needed? Firstly, it will help to build a clear “portrait” of your future customers, and, accordingly, choose a way to sell goods on the Internet. Secondly, it will allow you to find buyers better and more efficiently, as well as save money on advertising.

Choose as few types of products as possible for you to sell, especially if you are new to online sales. This will help you focus on one task and one product, which means that your efforts will be concentrated in one place - which most often leads to success.

Naturally, in the future you will be able to expand the range of products sold, but for this you need to gain experience. Yes, and the costs will increase in this case.

Supplier search

it's the same First stage in organizing a business selling clothes on the Internet. Once you have decided on the goods you need to start looking for a supplier. It is best if it is an organization that manufactures the clothes you need - then you can exclude many intermediaries who have already added their markup to the cost of the goods. Where to find a supplier? You just need to open the online catalogs of enterprises in your country and start searching through the catalog. If you find it, then you can send further offer enterprise management.

Now it has become very popular through the Internet, and you can also try your hand. But here you will face a dilemma: buy a product with your own money, and then put it up with a markup; find a seller and negotiate with him for a long-term cooperation. I think you understand that both of these options are very risky, but at the same time quite profitable.

Affiliate programs are a modern trend on the Internet. With the help of them, you can start earning without investments on the sale of clothes today and now. Most major online clothing stores have affiliate programs. Therefore, start your search with online stores. It is also worth noting that one of the largest trading platforms in the world has a very good affiliate program -.

Site selection for sale

Now that you have decided what you will sell and where to get the goods from, you need to choose the sites where buyers will find you.

If you started a business selling clothes online without start-up capital, then the following sites are suitable for you:

• Social networks (on Vkontakte, Facebook and Odnoklassniki, you can create communities and set them up so that they look outwardly);
• Forums - in particular, you should pay attention to thematic forums;

• Free ad sites - for example, Slando.

Using all these sites, you can achieve a flow of regular customers, which will subsequently lead to good profits. But at the same time, you will need to spend a lot of time to "promote" your group, spread messages on forums, post ads on relevant sites, etc.

Selling clothes through an online store is much more efficient and profitable. Firstly, you will be able to attract buyers from search engines (which is almost impossible with free sites). Secondly, the store adds confidence to buyers that you are a reliable seller, which means that sales conversion will be higher.

But in order to create good online store you need investment. You should also not forget that you will be able to achieve even greater efficiency if you start selling clothes over the Internet, both through social networks and free classifieds sites, and through an online store.

Well, to complete this section with a positive, I suggest that you familiarize yourself with the list of sites where you can create an online store for free: wix.com, setup.ru, nethouse.ru. I already mentioned some of them in one of the previous articles, which dealt with.

Registration of the lot (product card)

In this section, I would like to tell you about some of the items that you must include when making an ad, a page on a website, a message on a forum, or in a product card on a social network.

• Description- without fail, you must specify the most complete information about your product. This includes color, dimensions, material, manufacturer, etc. detailed information can not only push the buyer to purchase the goods, but also give him the opportunity to find answers to possible questions regarding the lot;
• A photo- the description is, of course, good, but it's hard to imagine what the clothes look like only in words. Therefore, be sure to attach photos as well, and there should be as many of them as possible so that the buyer can view the product from different angles. It is also desirable that the photos are unique.

• Price- this item is mandatory, but I cannot give you recommendations regarding pricing in the clothing market on the Internet, because this process purely individual.

How to increase sales of clothes on the Internet?

The best and most effective tool for increasing sales is advertising. This tool is present in all platforms for the sale of clothing, which were discussed above.

Particular attention should be paid to advertising on social networks, because if you do not use it, then it will take a very long time to gain subscribers to your community. Yes, I almost forgot - put hashtags on posts on social networks - this can attract visitors on a free basis.

If you decide to sell clothes through an online store, then the best view advertising will Yandex.Direct and Google Adwords. But first of all, you must collect keywords for which you want to advertise, and for this you can use the special services wordstat.yandex.ru and adwords.google.ru/KeywordPlanner.

From my own experience, I can say that videos showing the product itself can add to the effectiveness of clothing sales. It would seem that this is a trifle that many people miss, but believe me - it is effective. Why? A large number of buyers are afraid to make a deal, because they are not sure that they will purchase the product that is shown in the pictures to it. And this is quite reasonable - very often deceptions are observed when buying Chinese goods. Therefore, a video can push the buyer to make a deal with you.

Also, “feedback” – a consultation call or a message to the manager (or you) – can push you to the decision to purchase your product. Be sure to consider such a moment - how to organize communication with the buyer. Simple tips with clothing size, color, selection recommendations, etc. can help you increase conversion, and therefore bring more profit from this business.

Conclusion
In this article, we have reviewed with you some useful tips that will help you successfully start selling clothes online, and possibly create your own online business.

The Internet has given great opportunities for people and you should definitely take advantage of them.