How to open a pancake shop from scratch in a small town. Business idea: open a pancake shop from scratch

When opening a pancake shop, keep in mind that your competitors are not only other pancake shops, but the whole area Catering within a radius of 200-300 m. These are fast food points: chebureks, patties, hot dogs, shawarma. Cafes and restaurants are also direct competitors. Some will prefer to pay an extra 70-100 rubles and order a full-fledged business lunch than to eat a pancake for 50 rubles. Also, you can not discount McDonald's, pizzerias, sushi bars ...

The pancake business is attractive to many, first of all, as an entrance ticket to the business. In fact, you can open your own pancake kiosk with an amount of 300-500 thousand rubles. There are no problems with the acquisition of equipment, technology and personnel. The main difficulty is finding a suitable place to stay. outlet.

The place decides

Good location - 50% of business success. Traditionally, the best places public transport stops, universities, office centers, bus and railway stations are considered to be the location of the pancake cafe. Any place where people need a hearty and quick bite to eat is suitable here.

To accommodate a kiosk, an area of 5-8 square meters will be required. m. For renting a land plot for a pancake kiosk, which is state-owned, you should contact the local government (KUGI). Renting such a plot will cost a little, but the terms of the conclusion of the contract may be delayed for several months. And in general, getting municipal plots is not so easy. Private space is rented much faster, but it also costs two to three times more.

Business registration

Best for pancake kiosk organizational form in the form of individual entrepreneurship. An individual entrepreneur is registered with the tax office at the place of residence. Entity(LLC) it is advisable to register if you open a business for several persons (for example, with a friend) or you create a network of kiosks.

The most suitable OKVED for a pancake shop is 55.30 “Activity of restaurants and cafes”. As a taxation system, the simplified tax system is most often used: 6% of revenue or 15% of profit.

Mobile kiosk - pancake shop on wheels

One of the best options for the organization of a pancake shop is the purchase of a mobile kiosk (trailer). And it is better if it is a branded kiosk, from a specific manufacturer. The fact is that such shops on wheels are designed in accordance with the requirements of the SES and fire supervision, and have all the necessary equipment: a sink, a salad bar, a refrigerator, a stove, etc. This avoids additional problems with regulatory authorities. The area of the kiosk can be from 4 to 12 square meters. m.: for one or two sellers.

One of the well-known manufacturers of such mobile kiosks is the Kupava company (do not take it for advertising). Kiosk-pancake "Kupava" can be purchased in the amount of 300 thousand rubles:

The kiosk-trailer package includes a ROLLER GRIL pancake cooker, a glass transom with a dispensing window and a glass showcase, a VESTFROST household refrigerator, a salad bar, a sink with a water heater and two water canisters, a wardrobe. This is a kind of turnkey mini pancake business. You just have to find a trading place to set up a kiosk. Well, buy other equipment: an electric kettle, a microwave oven, an air conditioner.

The advantage of a trailer is that it can be moved to a new point of sale without difficulty and damage to the structure. As a tractor, you can use an ordinary SUV.

If you are not satisfied with the performance of standard equipment, you can buy a professional pancake machine. For example, the pancake machine Sikom RK-2.1. Such equipment allows you to put pancakes on stream: the machine fries pancake blanks from unleavened dough in a continuous mode. "Sicom RK-2.1" automatically forms, bakes and stacks pancake blanks into which it remains only to put the filling. By changing copiers, you can bake square, round and rectangular pancakes. The price of the machine starts from 170 thousand rubles.

We form an assortment

With technology and raw materials for making pancakes, everything is quite simple. The main thing the organizer will need is to find a supplier of yeast-free dough. Such dough is brought to the point in gastronorm containers or in vacuum packs and is perfectly stored in the refrigerator.

The classic assortment of any pancake shop includes meat and fish pancakes, pancakes with minced meat and liver, salmon and red caviar, with jam and preserves, cheese and vegetables. In addition to pancakes, customers are also offered hot tea and coffee, soft drinks, kvass, juices, ice cream and so on.

Pancake shop business plan

Fixed monthly expenses:

lease of a land plot - 20 thousand rubles;
utility bills (electricity) - 15 thousand rubles;
wages + insurance contributions (2 people) - 55 thousand rubles;
other expenses - 20 thousand rubles.

TOTAL: 110 thousand rubles.

Pancake house income:

the average price of one pancake (minus the cost) - 50 rubles;
number of sales per day - 150;
revenue per day - 7.5 thousand rubles. (excluding additional income from the sale of drinks);
revenue per month - 225 thousand rubles.

Profit of a pancake kiosk: 225,000 - 110,000 = 115,000 rubles per month.

Always remains one of the most effective areas for business. This is especially true for establishments. fast food, or fast foods. Pancake - just such an institution. In our country, the demand for such products will always be at the level, since pancakes seem much more “native” than Western hamburgers or french fries. How to open a similar institution and succeed? Will help detailed business plan pancake.

Format

As an institution format, we will choose the one that is more suitable for novice entrepreneurs who do not have significant capital - a pancake kiosk. The pancake shop business plan does not involve significant costs, therefore, such entrepreneurial activity is characterized by a low threshold for entering the market.

A pancake shop can also be presented in another form - a full-fledged cafe with tables, waiters, where, in addition to pancakes, other desserts are served. But this format is closer to experienced entrepreneurs familiar with the restaurant business.

Registration

Like any other kind entrepreneurial activity, a business plan for a pancake kiosk begins with the preparation of the necessary documentation. Such an enterprise allows registration of both IP and LLC. IP allows you to choose more simple form tax reporting, and this will ultimately save on costs. As a taxation system, you can choose the simplified tax system.

In addition to registering a business, opening a pancake shop will require permits from the service. fire safety and health authorities. To save their own time and nerves, an entrepreneur can turn to specialists who will resolve all issues on their own in the shortest possible time. If you approach this moment without due responsibility, there is a risk of errors, which will then result in serious penalties from the inspection authorities.

Room selection

Renting a room is a necessary item that should include a business plan for a cafe. A pancake shop on wheels, unlike a cafe, does not require stationary premises, so you don’t have to spend money on rent every month. But the entrepreneur will have to independently manufacture or order a mobile structure.

It is better to place a mobile kiosk in a passable place near universities, schools, bus stops, and a railway station. Before installing the premises, you must obtain permission from the administration, as well as from the department of architecture and the urban planning department.

Equipment

The internal equipment of the kiosk is controlled by the services of the SES and the State Fire Supervision Service. In addition, the business plan for a pancake shop on wheels should be designed for the purchase of high-quality equipment, since it may depend on this in the future. appearance and the taste of the food itself.

For the internal equipment of the kiosk, standard kitchen equipment will be required:

fridge;
washing;
blender / combine and mixer;
pancakes;
dishes;
kettle and/or coffee machine;
kitchenware;
small consumables - price tags, packaging.

Exhibition racks and a distribution window are usually provided with the kiosk itself, if it is made to order in a specialized company. This also applies to the necessary ventilation equipment.

If an entrepreneur plans to organize a small dining area in front of the kiosk, then in addition he will need:

a pair of plastic tables with chairs and umbrellas;
refrigerator with drinks;
trash can.

Products

Before including food costs in a pancake business plan, a business owner should consider the menu of his establishment. The standard pancake assortment includes regular pancakes, but in great demand enjoy creative pancakes with all sorts of fillings. The menu should include:

Pancakes are hearty, stuffed with meat or fish, combined with additional products - cheese, vegetables, herbs, sauces.
Sweet pancakes - with jam, cottage cheese, condensed milk, fruits.
Tea, coffee, soft drinks.

In addition, you can think about seasonal products - kvass and ice cream in summer, hot chocolate - in winter.

Staff

Opening a pancake shop will require 2 employees working in shifts. A person without experience as a cook can also cope with the preparation of pancakes on pancake machines, so the main condition is the presence of a health book, the absence of skin diseases and other visible external defects. Necessarily - neat and pleasant appearance.

In addition, employees must be responsible and honest, because they will have to work with cash and keep basic daily income records on their own.

The duties of the staff include preparing pancakes, drinks, caring for kitchen utensils and appliances, and accepting cash. They also need to keep track of the amount of products for dough and toppings for timely replenishment of stocks. If there is an area with tables in front of the kiosk, the duties of the staff will include cleaning. The pancake business plan includes the cost of wages staff.

Promotion

Advertising expenses are a mandatory item that must be included in any business plan. A pancake shop is an example of that entrepreneurial activity that does not require small promotion costs when located in the right place. The main marketing costs are the design of the van in accordance with the chosen style. It's good if it's created corporate logo, which will be present both on the sign and on the clothes of the staff.

In the future, you can use free ones aimed at heating the interest of regular and new customers. All kinds of promotions, sweepstakes and discounts work perfectly, as customers are notified through social media. Therefore, an entrepreneur should definitely take care of having their own pages on popular Instagram and VKontakte.

Don't forget that food businesses are well supported by moves like "dish of the day", "combo" and other modern marketing techniques.

Payback calculation

In order for a novice entrepreneur to be able to assess his own strengths and capital, we present a pancake business plan with calculations. So, opening a kiosk on wheels includes the following capital expenditures:

Business registration - 20 thousand rubles.
Production of a van - 100 thousand rubles.
Equipment - 100 thousand rubles.

The entrepreneur expects monthly expenses:

Wages for employees - 60 thousand rubles.
Purchase of products and consumables - 50 thousand rubles.
Payment for accounting services and utility bills - 10 thousand rubles.

To calculate the profitability, we take the average cost of a pancake equal to 100 rubles. With the sale of at least 70 pieces per day, the revenue from the main products will be at least 210 thousand rubles a month. This does not include the sale of drinks and additional products.

Based on this amount, taking into account expenses, the monthly net profit will be no more than 40 thousand rubles. Under such conditions, the business promises to pay off within a year. Considering external factors and other circumstances, the average payback is about one and a half years - if we take into account specific examples.

Experts note that the modern passion for franchising business provides aspiring entrepreneurs who plan to open their own business with quite tough competition. A large number of fast food chains throughout the city can make it so difficult to enter the fast food business that some choose to become part of one of these chains.

If the future business owner is willing to put up with the disadvantages of a franchise and the need for a monthly deposit, he can enter into one of them. As pluses, one can note the original and fresh ideas of most franchises. In addition, by paying a fee of several hundred thousand rubles (on average, about 500,000 rubles), the entrepreneur will receive a turnkey business.

Conclusion

The pancake business plan given in this article is just an example. The final calculations depend on the specific region, the local level of catering market capacity, the cost of food and other conditions.

Pancake like a business is enough complex view entrepreneurial activity due to the high level of competition. The owner of a pancake shop requires both creativity and flexibility. You should be able to react sensitively to changes in demand, the emergence of new competitors nearby, and other conditions that may hinder or contribute to the profitability of a pancake shop.

The high pace of life made it a habit to snack on the run with foreign semi-chemical sandwiches and hamburgers. For a long time, the stomachs cannot withstand such an attitude, and now the already hungry client turns his head around in search of not only satisfying, but also healthy food. Come to his aid - offer hot, piping hot, our original Russian pancakes.

The dish, which has become a real symbol of national cuisine, needs no introduction even among foreigners, and even our compatriots, whose morning in childhood began with a cup of milk and a rosy hill of lacy suns, will appreciate this option even more. By the way, one pancake without filling and sauces, but made from natural high-quality ingredients, will not exceed 1-2 rubles. And it is sold not cheaper than 10-12 rubles. Did you calculate income? Added an extra bonus from the sale of toppings, gravies and drinks? Impressive? Then let's figure out how to open a pancake shop on your own.

According to experts, two pancake formats work equally successfully - stationary and mobile. The requirements for choosing a place will be approximately the same - streets with an intense flow of people and places with the largest concentration of them:

exits of metro stations and busy underground passages in areas of transport stops;
large educational establishments- Universities, institutes;
railway stations and bus stations;
large office centers;
shopping centers, markets and roads leading to them;
tourist attractions, parks and recreation areas.

Mobile pancake has an undeniable advantage - mobility. There is an opportunity to settle closer to recreation centers or a park in summer, and in a busy square or avenue in winter. Another plus is the relatively small initial investment. Minus - limited area kiosk, which seriously narrows the range and makes it impossible to equip full-fledged places for eating, only a tent with plastic furniture.

Stationary pancake - more high level, which, on the one hand, will require more serious preparation and financial costs, and on the other hand, will provide an opportunity to expand and supplement the menu with a variety of Russian dishes - hot soups, cabbage soup, salads and desserts.

In such a pancake you can create an attractive interior in national style and a cozy atmosphere, and this is sure to attract additional visitors. In terms of area, expect approximately 2 m² per seat, about 10–15 m² for the kitchen and 10 m² for utility and sanitary facilities. In total, it makes sense to select options from 60 m². This type of cafe works well in large residential areas. By the way, a pancake business plan should include detailed description the format of the institution, the required premises and equipment.

Business registration and equipment selection

The first thing to do is to register with the local government and the tax service as an individual entrepreneur or LLC. For a small business, it is more convenient for an individual entrepreneur (individual) with lower registration costs - about 800 rubles, simplified reporting, fixed monthly insurance premiums of 1727.30 rubles. and contributions to Pension Fund$1444.04

Further, in the administration, obtain permission to install or open a retail outlet, having previously coordinated this with the sanitary and epidemiological supervision and fire department. There are law firms that are professionally engaged in the collection of all permits and will help solve all the problems of the initial stage. And the entrepreneur will be able to focus on the purchase of equipment and recruitment.

For a small mobile point, two employees will be enough in shifts. A stationary pancake shop will require 1-2 cooks, depending on the work schedule, 3-4 kitchen workers, the same number of waiters and 2 administrators.

If a businessman does not buy a ready-made business, but thinks about how to open a pancake shop from scratch, then all offers of suitable equipment in the region should be considered. Often there are profitable sales of used devices, but in excellent condition.

Note: You can download a ready-made pancake business plan with our partners with a guarantee of quality!

Scroll necessary equipment small, and the number and overall dimensions must be selected in accordance with the area of \u200b\u200bthe room:

pancakes. 10,000–12,000 rubles It is not worth saving on them, take professional reliable devices. There are one- and two-post models on the market with the ability to bake up to 40 pancakes per hour, made in Italy, China, Taiwan and Ukraine. They work from the mains, differ in coating - Teflon or cast iron, body material and the possibility or absence of heating the finished product;
professional dough mixer. 3,000–4,200 rubles Reliable - made in Germany with mode switching and power from 3.5 kW;
refrigerated counter or refrigerator. Keep raw foods and ready meals must be strictly separately;
a counter for storing ready meals;
coffee machine. Drinks are an additional significant income, so the device must be productive;
blender, vegetable cutter, cutting boards, knives, shovels.

In a stationary pancake shop, the list of equipment will be expanded with a stove, an electric meat grinder and other devices for making fillings.

Operating expenses, profit and menu formation

On average, a pancake business as a business will require $10,000 to $25,000 in terms of costs, not including rent or purchase of premises. According to successful owners, the project pays off in 1–1.5 years, provided that it is well located and well managed.

It will take $3500-4300 monthly to maintain the work. Approximately these are the following costs:

products - $3000;
plastic utensils, napkins, packaging - $300;
employee salary - $600;
utility bills (electricity, garbage disposal, water) - $200;
taxes and deductions - $200.

Tentatively, the gross income of such a small point will be $ 5000-6000. Therefore, you can expect $1000-2000 profit per month. And this is very good for such a small investment in business.

Just when planning how to open a pancake shop where to start, leaf through cookbooks, ask professional chefs and friends who just love to cook deliciously. Gather a collection of the most best recipes pancakes and toppings. Indeed, only in classical Russian cuisine there are more than 150 variants of this wonderful dish.

In addition to popular varieties with chicken, cheese and mushrooms, sweet fillings are readily bought - apples with cinnamon, cottage cheese, condensed milk, honey and chocolate. Experiment, constantly add something of your own. Surprise and tasty feed a hungry client - and he will become your regular loyal customer. Successful business on pancakes!

The accelerating pace of our lives dictates not only changes in lifestyle, but also changes in nutrition. So, a snack on the run, the so-called hamburgers and sandwiches, consisting almost half of chemical additives, has long been a part of our Everyday life. But every year the number of people who care about their health and are increasingly thinking about what they eat is growing. And the popularity of familiar and natural food is growing. Pancakes with various fillings may well become such a natural and familiar snack. They are quite convenient to eat both on the run, neatly packed, and sitting in a cozy restaurant. Many who want to open their small business often think about how to open a pancake shop from scratch.

Business plan

To draw up a pancake business plan, you need to decide what type of pancake you will have - stationary or mobile. We will consider a business plan for a small stationary pancake shop.

To understand how profitable the opening of a pancake shop can be, first of all, it is necessary to understand the size of the upcoming expenses. So, the upcoming expenses:

furniture and equipment from 260 thousand rubles;
products for cooking from 40 thousand rubles per month;
rent from 80 thousand rubles per month;
staff salary from 120 thousand rubles per month;
utilities from 25 thousand rubles per month;
advertising from 15 thousand rubles per month;
paperwork from 20 thousand rubles;
unforeseen expenses from 15 thousand rubles per month.

In total, in the first six months, expenses will amount to 1990 thousand rubles, plus taxes must be paid depending on the form of taxation.

According to experts and owners of such a business, such projects pay off in about a year and a half, but this condition is met with the right choice of location and a successful business strategy.

Room selection

What is good about the pancake business is that you can open both a small stationary cafe and a mobile outlet. The requirements for the premises, both stationary and mobile, are almost the same: the point should be located in places of good traffic of people and comply with fire and sanitary safety standards.

A good place could be:

bus and railway stations;
district of universities;
office and shopping centers;
parks;
markets.

A mobile pancake shop has a huge advantage over a stationary point - it can be moved to the area of folk festivals dedicated to some holiday or, depending on the season and day of the week, moved to places with the largest crowds of people.

Yes, and requirements initial capital at the mobile point are more loyal. The only negative will be the inability to present a wide range of ready-made dishes.

Paperwork

How to start opening a pancake shop? Of course, with the execution of all necessary documents!

First you need to draw up legal documents. To do this, you can register a limited liability company (LLC) or individual entrepreneurship (IP). If you are planning to do small cafe or a mobile point, it will be easier to issue an IP. When registering, you must select and indicate the code of the all-Russian classification of species economic activity(OKVED). For a pancake, the OKVED code is 56 - activities for the provision of food and beverages.

Then you need to decide on the taxation system and obtain permits from local governments. After that, having brought the rented premises in line with the requirements of sanitary-epidemiological and fire supervision, obtain permission to open from these organizations.

Pancake equipment

Of course, both stationary and mobile pancake shops require equipment for making pancakes and other dishes. Here is a sample list of required equipment:

pancakes;
dough mixer;
fridge;
counter for storage and sale of finished products;
kitchen utensils (bowls, spatulas, etc.);
furniture;
dishes.

Let's take a closer look at each type of equipment. Crepe makers are professional and household, one- and two-operator, cast-iron and aluminum, with and without Teflon coating. Mixers for kneading dough may differ in the presence of nozzles, power. Refrigerator and refrigerated counter are required to comply with the requirement for separate storage various kinds raw materials, as well as for separating finished products from raw materials for cooking.

It is extremely undesirable to save on the quality of equipment, since low-quality equipment will constantly fail and interfere with the good work of the cafe.

If you are very low on funds and new equipment High Quality If you can't afford it, you can buy used equipment in good condition. Often such equipment is sold by large chains of restaurants and cafes, in connection with the renewal of equipment. Furniture for a pancake shop should match the style of the establishment, if it is a stylized stationary cafe or be high-quality plastic furniture for a mobile point. The dishes are disposable in the case of a mobile point and reusable if the cafe is stationary.

Pancakes are a national dish, they are so loved by our citizens and so easy to prepare that they quickly gained popularity as an easy way to snack. Today there are quite a lot of stalls with pancakes on our streets. Let's talk about how profitable it is to open such a business, and how it is done.

Market analysis

The state of affairs in the Russian market today is as follows: a large share is occupied by pancake chains, including those operating as stationary kiosks. It is with them that the beginner will have to compete. Located in crowded places, they will pull the main profit.

Nobody wants to be content with little, so before finally resolving the issue of opening a pancake kiosk, you must:

study the competitive environment of your city;
find a suitable place to place the future kiosk;
assess the possibility of creating a network.

Only a network business of such a plan can count on a lightning-fast payback. The opening of pancake stalls only at first glance seems a simple matter, this is a rather complicated business that requires a competent approach and responsibility.

From the point of view of attractiveness for the client, pancakes are good because a Russian person perfectly knows the basis on which they are prepared and treats them with confidence. Also, the kiosk involves cooking in front of the consumer, which is also a positive factor. Pancake establishments are divided into two types:

kiosks;
small cafes.

As for kiosks, their opening is associated with smaller financial investments. What does that require? First of all, register.

Registration and organization of business

In order to register a business, you must contact tax office at the place of residence and select the type of registration: individual entrepreneur or LLC. Most often choose the first option, it is cheaper and easier. OKVED for such a business is chosen as "the activity of restaurants and cafes."

Since the pancake shop belongs to the catering sector, you will need to obtain the necessary permits. You cannot work without them.

Required Documentation

It is not enough to have tax registration documents in hand, you need to prove that:

The kiosk is suitable for such a business.
Location agreed.
The food recipe is not harmful to the city dwellers.

You will need to contact:

Rospotrebnadzor.
Sanitary and epidemiological service.
Ministry of Emergency Situations (fire inspection).

For those who are poorly versed in legal niceties This case can be entrusted to a good lawyer. However, not everything is as difficult as it might seem. The fact is that all organizations check the business for compliance with certain standards, which will be provided to you for review.

To obtain a permit, you will need:

Hire employees (they must have valid health books in their hands).
Buy a kiosk and resolve the issue with its location.

Where is the kiosk located?

Most important question always refers to the location of the business. In the field of catering, this gives at least 50% success. This issue needs to be taken seriously. Some entrepreneurs, wanting to open a pancake shop, initially proceed from the fact that they like some place in the city where there are no competitors nearby.

Of course, the choice comes not only with the problem of competition, but also with the fact that the place is crowded enough. Well suited for this:

residential areas in the city center;
locations where many organizations are located;
near shopping centers and cinemas;
places near transport interchanges, metro stations and universities.

The appearance of the kiosk is also important. Many people like mobile vans very much, they are mobile. Stationary ones are for sale. various types, including in the form of wagons. In this regard, it is more expedient to choose a ready-made option. It will cost more, but it will be made in accordance with the requirements of sanitary and fire safety.

The area of the minimum kiosk will be 4-5 square meters, but some entrepreneurs rely on space - 10-12 squares. It all depends on ambition and ideas. Ready-made kiosks are also good for having some equipment in them. It also makes sense to talk about it in more detail, since your staff will have to work with it and monitor product quality.

Equipment

Equipment is another significant expense when opening a pancake shop. We will skip the topic of a turnkey kiosk, as some entrepreneurs want to purchase it on their own. To open a pancake you will need:

pancake makers (plates for pancakes);
fridge;
counter;
furniture;
mixer;
crockery and kitchen utensils.

Depending on the patency of the place, the number of sellers and goods are determined by how much equipment to purchase. For one kiosk, 2-4 pancakes are purchased. As for the refrigerator, it must be large, comply with the standards of the commodity neighborhood. For example, it is not allowed to store fish together with meat, and both of these products will be used in the kiosk as a filling.

Assortment and pricing policy

The number of products and its range directly depend on the needs of the buyer. The filling itself is prepared in advance, it makes sense to hire a separate chef for this. As its quantity decreases, the filling stocks increase. The second employee deals only with dough and baking pancakes.

It's good when your pancakes are different from those sold at another point:

the taste of the dough;
variety of fillings.

For small towns it is not advisable to use expensive fillings and a huge assortment. For example, pancakes with black caviar are a luxury even for residents of the capital. It is also not appropriate to reduce quality for the sake of cost reduction. If there is not enough profit, it is better to invest and profit from the network business than to save on products.

Don't forget about related products:

seasonal drinks (smoothies, juices, soda);
pancake-style drinks (tea with and without additives, fruit drinks and compotes);
ice cream;
pies and pancakes;
pies;
salads.

All this is discussed in advance with the chef, the recipe is agreed upon, approved by the SES. It is important that you have pre-signed contracts with product suppliers. Its range is quite large. This is taken into account even at the stage of acquiring a kiosk, where there should be storage space:

vegetables;
fruits;
blanks;
flour;
oils;
cheese and more.

Staff

Chefs in a kiosk do not have to have higher education. An excellent specialist will ask for a large salary, but for a small pancake shop this is not profitable. Anyone can learn how to bake pancakes, there would be a desire.

Do not forget that everyone should have a health book in their hands. This requirement is important for SES.

Also discuss the staffing schedule. Some stalls work in shifts and around the clock. If this is important, then you will have to coordinate this with the staff. If there is no interest in round-the-clock work, then two pairs of employees are usually required on a set schedule (for example, two days after two).

Advertising

The kiosk itself should be attractive to the buyer. Pay attention to:

name choice (short but catchy);
decoration (in the traditional Russian style, in the form of a mill, and so on);
the appearance of employees (the form must be).

In addition, not much money is spent on marketing. It will be possible to distribute flyers for several days, put up posters in crowded places. However, spending money on more expensive advertising (for example, advertising on the Internet or on billboards) makes sense only when the network is opened.

Network of three kiosks good quality will cost about three million rubles in the capital region.

The financial component of the business

Opening a pancake kiosk is an inexpensive type of business, it does not require the purchase of expensive equipment, and its payback will depend on the right strategy and location of the kiosk.

Cost of opening and maintaining

The main items of expenditure will be:

purchase of a kiosk (200-350 thousand rubles);
purchase of equipment (about 100 thousand rubles);
salary of employees (60-80 thousand rubles);
communal payments;
product purchase costs.

In the most modest case, it will be possible to open a business with 500 thousand rubles on hand. However, take into account an additional 15-20% for risks and lay in the costs of maintaining the business. At the opening stage, this is very important. In general, you should not risk opening if you do not have an amount of 800 thousand rubles on hand.

Size of future income

With a moderate pricing policy, profits should gradually increase. For a small street establishment, it will be necessary to sell about 60 pancakes a day. Some pancakes reach this indicator in the first month. However, if customers have the opportunity to purchase the same product elsewhere, rapid development should not be expected.

They take up to 3-4 months to start. The amount of monthly income is 200-300 thousand rubles, of which about half will be spent on maintenance. Please note that in the first three months, no more than 50 thousand rubles can fall into the pocket of an entrepreneur.

Payback period

If there are no problems on initial stage the profitability will be high. Rarely does anyone have a pancake kiosk payback of more than 10-12 months. This is very short term, which is why it is more expedient to think in advance about business development and the opening of additional outlets. Pay attention to the places where students are concentrated. They are the main customers of such fast food.

According to the most pessimistic scenario, the payback will be 14-18 months.

The catering network is always difficult and interesting. Adults who have experience in the kitchen often come into this business. Knowing the specifics of the business will help a lot at the first stage. In any case, the opening of such a kiosk should be considered as one of the business investment options. It is also often possible to evaluate proposals for signing a franchise agreement.