How to open your own flower shop in a small town? How to open a flower shop from scratch.

The advantages of the flower business include relatively small size starting investments, margins on goods reach up to 300%. Disadvantages: the product deteriorates quickly, it is damaged during transportation, seasonal sales.

Scale matters

The flower shop is no exception, its location. size greatly affect the development of business.

Small shop or pavilion

An important role is played by the size of the premises for business. A large store will expand the range of products. In addition to cut flowers, they sell flowers in pots, souvenirs offered as gifts, soil mix, and other related products, due to which costs in the store are reduced.

It will take approximately $20,000 to start the store. It pays off slowly, but due to the large assortment, regular customers, a stable business is obtained.

The pavilion, with a good location, brings good profit, and daily, despite the smaller area. The cost of opening it is negligible. But if the trading place is located on a site that is not profitable, then the income will drop significantly.

The profit in the pavilion depends mainly on the turnover. Here they sell mainly cut flowers with a small assortment of 20-25 items, which quickly deteriorate. Ancillary income is the packaging of flowers.

Specialized florist boutique

The sale of flowers in salons is gaining recognition. Elegant interior design in floristic boutiques emphasizes the beauty of the flower business. The flower salon has significant advantages, but the required amount to open it is 80 thousand dollars. Typically, boutiques have corporate clients with whom they constantly cooperate and deliver flowers to them.

Profit from corporate clients equals weekly profit from retail sales.

Business in development will be stable with great prospects, opening a network of salons, developing new areas.

How to open a flower shop

Opening a flower shop does not have any special legal requirements: it is not subject to licensing, it does not have special rules for taxation. Therefore, it is worth starting it in the same way as any other business - with registration and registration in the appropriate authorities.

Registration, opening documents

Carry out activities without registration in government bodies store can't. What does it take to open a flower shop? First, prepare the documents and go through registration, having decided on the legal form legal entity, or register as an individual entrepreneur.

The list of documents includes:

• the charter of the company, signed by the founders in two copies with an electronic copy;
• a certificate from the bank confirming the presence of the authorized capital;
• receipt of payment of state duty;

Then you must apply to tax office. A sample of filling out documents can be found on the Internet or in the inspection itself.

Purchase of equipment

Photo: an example of the arrangement of flower racks.

The initial cost of purchasing equipment can be kept to a minimum. It would be wise to purchase everything you need in specialized firms from wholesale suppliers.

From furniture bought:

• tables,
• some chairs,
• shelving and showcases
• coasters,
• cutting tool,
• several plastic buckets, containers for flowers.

Mobile refrigeration units are purchased when urgently needed. In the hot months, you can use a conventional household air conditioner, in case of cold winter months, a portable electric heater is purchased.

Purchase of goods

When purchasing goods, it is necessary to focus on wholesale suppliers with experience in working with a good reputation, then there will be no problems with the reliability of delivery and the quality of the goods.

Fresh flowers are stored at a well-chosen temperature regime for up to 20 days.

After this period, the presentation of the flowers disappears. To reduce the costs of goods that have become unusable, it is necessary to plan the assortment and terms of purchases.

Roses and carnations should be present in the assortment - they are in constant demand. Roses attract grace and beauty. They are in demand at any time of the year; in non-seasonal periods, prices increase by two, holidays three times. Strict and refined carnations are no less attractive, although they are inferior to other colors at a price.

The assortment is usually based on gardenias, tulips, daffodils and orchids. From them you can make compositions that will become not only a profitable product, but even a business card and interior decoration of your store.

Brief Business Plan for a Flower Shop

How much does it cost: basic and related costs

Business starts with bills. Having decided on the premises, you can calculate how much you need to invest in a flower shop. The table calculates the costs without taking into account the funds for the preparation of documents and the payment of state duty tax.

Estimated costs:

Is it beneficial?

The flower business, despite the time, effort and money invested, will bring a good profit.

Factors affecting potential income:

• market scale,
• choice of scale of activity: shop, pavilion or boutique, expenses are proportional to the area;
• the right choice of location for trade;
• organization of reliable delivery, advertising of goods;
• professional sales methods, good-natured, gentle and respectful customer service;
• the size of the initial investment, taking into account the energy and effort that was invested in the business, including personal attitude.

Taking into account all the above nuances, the net profit in a small store will be from 5 to 45 thousand dollars a year, and in a floristic salon the amount doubles.

Video about the realities of the flower shop

The specifics of the flower shop

Where to open your store: choosing a location

Flowers are bought by succumbing to impulsive feelings that are not controlled, so the location of the store will solve the issue of sale by 80%.

Despite fierce competition, the store should be located in the busiest places. The space near the store should be as spacious as possible, and the place should be open so that there is an overview and the store can be viewed from all sides.

Potted (indoor) or cut flowers?

Indoor flowers have always been in demand, and with the development of interior design, they have acquired a special status: they are diverse, beautiful, and colorful. The niche with potted flowers has not yet been fully mastered.

Many growers sell potted flowers as a complement to their existing cut flowers. Specialty flower shops selling indoor flowers are rare, but if combined with the sale of cut flowers, large areas will be required.

March 8, September 1 and other "red dates" - the best time to open a store

The opening can be timed to a specific date corresponding to holidays.

For example, open it in early March and get a decent profit for a few holidays, which often reach 20% of annual income.

Opening costs will pay off almost immediately. But you can start activities in early September, then trade continues steadily until early January. The right time must be chosen, taking into account the peculiarities of trading, which lies in a pronounced seasonality.

Seasonality in this area

The flower business is seasonal, especially in small town. Basically, the period of decline in the flower trade falls on May-September in summer, and January-February in winter. The summer decrease in activity is explained by a large outflow of the population - the holiday season. In winter, trade continues, but not so lively, mainly flowers are purchased for special occasions, anniversaries, birthdays.

But the end of summer and autumn are the height of weddings. The services of a flower shop during this period are in great demand.

provide additional source, which will support the flower business is quite acceptable, choosing a business close to the flower business, for example, landscaping offices with artificial flowers.

Floristic salon rules

Requirements for a floristic salon increase depending on the client's requests.

There are rules to follow:

• excellent service capable of satisfying the client;
• the interior of the salon, its layout, cleanliness, arrangement of flowers;
• varied range of goods. In addition to roses, lilacs, gladioli, peonies, lilies of the valley, daffodils are connected. Reflect in the interior elements that emphasize the special charm of the colors available;
• the presence of all kinds of greenery for flowers, elegant ready-made bouquets.

Business development

Online store of flowers and gifts

To improve and develop business, it is logical to open in parallel online store, which will make a profit and promote the product in networks. With the development and accessibility of the Internet, the popularity of online projects has increased, the costs of opening are minimal, and there are more amenities.

Worth considering as an option additional services flower delivery on site.

When ordering flowers, you save time, money, delivery is carried out quite quickly. Flowers are delivered to the addressee at the request of the customer. Payment and delivery are made in accordance with the established procedure - prepaid or with a bank card. Convenient navigation helps to make a choice of colors.

The online store is open, for example, around the clock. Then there will be an opportunity to increase trade by expanding the list of services. In addition to flowers, you can sell souvenirs, gifts, greeting cards, as many customers, when buying flowers, order a gift for a bouquet.

Advertising and marketing

Having decided to start a business, you are faced with the question: where to start? It is necessary to develop a marketing plan, advertise the product and form a base of potential customers who can move into the category of potential ones. The costs associated with advertising are not so significant, but the effect is amazing.

• articles about business in networks, in magazines,
• radio and television announcements
• on street billboards. So more people will know about the existence of the business, the number of potential customers increases.

Store interior and exterior

When decorating, it is better to stick to warm tones, which do not particularly attract attention, but are able to emphasize the special atmosphere inherent in flowers. Divide the store into zones, taking into account the goods sold, allocate an area for cut flowers, potted ones. Use various attributes to increase the space of a room, such as mirrors.

You should create a good system of lighting fixtures, put original furniture. External design must be ordered from a company dealing with this issue. Usually, in the catalogs of such companies, an example of design is given: by viewing, you can choose the best option, which will become the hallmark of the store.

The flower business often appears as a hobby, therefore it is not uncommon for its owners to be women. However, the representatives of the stronger sex, who know the value of money, also do not mind making money on the beautiful. This is exactly the case when money smells, and it is very pleasant.

In our difficult time, many dream of their own business, which will provide, albeit small, but stable income. Opening a flower shop can be not only a profitable business, but also a pleasant hobby.

On the initial stage let it be just a small kiosk or pavilion, and when things go well, then you can think about expanding.
But do not rush to grab the first idea you like, you need to carefully weigh everything by drawing up a competent business plan for a flower shop.

The subtleties of the flower business

As a rule, a flower shop is a women's business, as it arises from a hobby. However, there are also representatives of the stronger sex who are not averse to earning extra money on the love of beauty. And in this case, we can safely say that money smells, and very, very pleasant.

When starting a flower business, the first thing you need to decide is the type of store. Whether it will be a huge flower shop in the city center or a small tent on the outskirts is a personal matter for everyone. It all depends on financial capabilities, but it would be more expedient to start small, having studied the market in advance. In addition, this is a great opportunity to gain invaluable experience.

Since flowers are a perishable commodity, the case can create some difficulties that must be taken into account without fail when drawing up a business plan for a flower shop with calculations.

So, when opening a flower outlet, it is worth exploring the types of services that similar stores in a particular area offer today. Be sure to come up with something unique and different from the standard set of ideas. Since not a single solemn event can do without flowers, and some events involve bulk purchase, you should develop your own discount system, for example, sell a specific type of flower at a discount on a certain day of the week or adjust the price depending on the holiday or type of celebration.

Only when all the basic subtleties of the flower business are taken into account can you begin to develop a detailed business plan for a flower shop. Even the nuance that most of the purchased products are imported obliges the store owner to familiarize himself with the customs code.

How to open a flower shop? Business plan with preliminary calculations

A business plan is the document in which all the details of opening your own should be clearly and in detail thought out, calculated and described, such as:

• Description and list of services that the store will offer.
• Organizational matters.
• Registration of registration with all regulatory authorities, registration of a license and other necessary documents.
• Premises preparation - rent, repair, registration.
• Drafting contracts with suppliers.
• Personnel search.
• Advertising campaign.

Asking the question: “How to draw up a business plan for a flower shop?” One cannot ignore the financial side of the issue, even if the numbers are approximate and can vary between 5-10 thousand rubles.

As a rule, the amount of expenses depends on the scale outlet.

So, ready business plan flower shop with calculations is as follows:

• Room rental - 20-25 thousand rubles.
• Purchase of equipment - 20-30 thousand rubles.
• Purchase of goods - 20-30 thousand rubles.
• Staff salary - 15-20 thousand rubles.
• Unforeseen expenses - 3-5 thousand rubles.

Total: 78-100 thousand rubles.

Depending on how far the supplier's base is located from the outlet, the availability of such an expense item as "transportation costs" will also depend. Of course, if you have your own vehicle, the amount spent on the delivery of goods will differ significantly from the amount of delivery on a rented car or a supplier’s car.

Also, the flower shop business plan, a sample of which is presented above, involves accounting for a loss from damaged or unsold goods.

What legal form to choose for a flower shop?

If the future enterprise will have the status of "LLC", then this is the most optimal option for a business with several partners, since it is this type of legal form allows:

• Starting a business with a small investment.
• Investors' risks are limited to their own finances.
• Partners or contributors have the same rights, which is important in deciding the main management and

But if, nevertheless, it is planned to open one small outlet, and the owner himself will act as a seller, then it is more expedient to draw up an "IP".

If there is already an outlet, then it is enough just to get permission to trade in flowers.

What are flower shops?

Flower shops come in several types and generally look like this:

How to choose a place for flower trade?

However, given the presence of two competing points in the region, each of the three will have a profit of about 3.5 million rubles a year, and taking into account the holidays, plus another 20% of the total income for the year. The result will be about 4.2 million rubles. in year.

The business plan of the flower shop, the sample of which is attached, also includes the monthly expenses of the enterprise, such as:

• Staff salary / 4 people - 10,000 rubles. + 2% of sales (8,000 rubles), respectively - 72,000 rubles. per month and 864,000 rubles. in year.
• Deductions in social insurance - 18,000 rubles. per month and 216,000 rubles. in year.
• Rent of the land plot 25 000 rub. per month, 300,000 rubles. in year.
• Payment for services - 10,000 per month and 120,000 per year.
• Losses - 15% of the amount spent on the purchase of goods - 18,000 per month and 216,000 per year.
• Utilities - 5,000 per month and 60,000 per year.
• Transport - 10,000 per month and 120,000 per year.
• Other expenses - 10,000 per month and 120,000 per year.

As a result, the total amount of monthly expenses is 168,000 rubles. per month and 2,016,000 per year.

A ready-made business plan for a flower shop clearly demonstrates the estimated annual income, which will be 4,200,000 rubles. per year, and the cost of expenses is equal to the sum of one-time investments and monthly expenses, that is, 3,166,000 rubles. Consequently, the amount of gross profit for the year will be equal to 1,034,000 rubles, and after taxes it will be 878,900 rubles. net profit.

Proper Marketing

When opening their own business, each entrepreneur tries to take into account all the features of the chosen business. However, it often happens that in a hurry one of the main conditions for success is forgotten - an advertising campaign.

The first step is to draw up a marketing sketch, namely an approximate business plan - an example with calculations. A flower shop, like any other, requires the right presentation. Advertising costs will not be too high, but any business owner will be satisfied with the result.

• Publications in magazines, newspapers, as well as online publications.
• Advertising on radio and television.
• street

The interior of the store, that is, its exterior design, can also be considered as advertising. The sign is also important, so it should be as eye-catching as possible for passers-by, who, passing by, must remember a pretty flower boutique with a beautiful window display and a catchy sign. Thus, ordinary passers-by can become potential customers.

The number of regular customers is influenced not only by the appearance of the store, a polite seller and a rich assortment. The buyer also wants to see a good price, which is influenced by two factors:

• Product quality.
• The price of a similar product in competing organizations.

In order not to trade at a loss in pursuit of a client, you should come up with something original, your own discount system. For example, if a client only wants to buy three roses, you might suggest that they buy five and give them a modest gift of a small bouquet of daisies.

Assessing risks

In the flower selling business, as in any other business, there is a concept of "risk" that must be taken into account when drawing up a business plan for a flower shop. A commodity such as flowers cannot be stored forever: if it is not sold within a few days, then the entrepreneur will have losses instead of profits. Withering bouquets are suitable only for a funeral ceremony, and even then, if there is a buyer.

Buying goods in bulk also implies the possibility of losses, since in large batches flowers with broken stems, torn petals can come across, because it is simply impossible to consider each during the purchase. To avoid such unexpected costs, purchases should be made in small quantities. This will provide an opportunity to visually assess the condition of flower products.

If the flower trade turns out to be profitable in a particular region, the possibility of opening an online flower shop should be considered. However, this option will be appropriate even in the case of poorly developing trade.

Alexander Kaptsov

Reading time: 9 minutes

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The flower business is not only profitable, but also creative. Floral products are in demand all year round, and on some holidays the relevance of the sale of bouquets reaches an all-time high. Like any other occupation, this business requires responsibility and planning. The main difficulties are caused by the specificity of the goods: flowers are a perishable and delicate product, so the trading place needs a special organization.

Is flower business profitable in Russia?

Retail sales do not always give a stable result, and when selling plants, you may encounter unusual difficulties.

The flower business has a number of undeniable advantages, however, it not insured against risks and possible failures .

Business Pros

• A well-established flower business is highly profitable and pays off fairly quickly.
• The goods are never stale, and the money is constantly in circulation.
• Consistently high margins on products.

Business cons

• The need for specialized storage conditions for plants.
• The need for careful planning of purchases of goods.
• The need to find a good shopping place.
• The need for qualified employees - florists.

What is required to get started?

In addition to other nuances, an additional requirement is imposed on the flower pavilion - maintaining a special microclimate with a fixed temperature and air humidity. This means that the entrepreneur must purchase the appropriate devices.

The financial side of the issue can be solved in two ways: with the help of start-up capital or loan processing for business development.

The main costs will be spent on renting or purchasing a retail space, as well as on the purchase of equipment and the first batch of flowers.

The cost of working materials includes the following items:

1. Shelving
2. Containers for flowers
3. Elements for decoration and decoration of bouquets and compositions
4. Workplace of a florist

Some stores, in addition to the main product, offer related products . It can be everything related to holidays and congratulations: postcards, toys, souvenirs, etc.

Who delivers flowers to Russia?

Most plants are imported from other countries : from the Netherlands, Italy, Georgia, Ukraine, Lithuania, Uzbekistan, Kazakhstan, Ecuador, Colombia, China, India, Israel.

In Russia they also grow their own flowers, for example, in the Krasnodar Territory there are large greenhouses that supply "live" goods throughout the country. However, domestic producers are able to satisfy only about 10 percent of the market's needs.

What is the range of plants offered by the main importing countries?

In world practice, all transactions related to the purchase / sale of flowers are executed by dealers, while in Russia there is no such link. Therefore, most domestic manufacturers focus mainly on market of Moscow and Moscow region.

The supply of foreign goods is carried out both legally and according to "gray" schemes or smuggling. Flowers are transported dry (in boxes) or wet (in containers with water).

Pricing directly depends on the size of the stem, measured without taking into account the bud. Roses are the most demanded in the domestic market. with a stem length of 60 to 80 cm and a weight of 50 to 70 g. With a decrease in flower size, its cost also decreases.

6 secrets of a successful flower business

1. Product storage
   Flowers need to provide a special microclimate. Intense heat or cold significantly shorten the life of plants and spoil their presentation. The recommended storage temperature ranges from 4-8 degrees Celsius.
   There are a large number of chemicals that slow down the wilting process of a flower. For example, for successful transportation, plants are transported using a glucose solution or ascorbic acid. Upon arrival at the place, the flowers must be defended in clean water for a day.
   If there are intentions to put the business on a "big foot", then it is important to consider the option of purchasing special refrigerators that allow you to store flowers for about a month. Such equipment is often taken on credit.
2. Procurement planning
   The average sales period for flowers should not be more than a week. After this time, the bulk of the flowers begin to rapidly lose their presentation. Therefore, when setting retail prices for products, it must be taken into account that about 60% of all goods will remain unsold. All these inevitable losses must be factored into the final cost of the flowers.
   Seasonality and popular holidays are another reason why procurement planning is inevitable. For example, on September 1, March 8 and February 14, there is an expected surge in sales, when the amount of revenue in one day can equal the income of several months. Accordingly, you need to take care of ordering goods by these dates in advance.
   In late autumn and during the winter, sales always fall, but the size of the average profit may decrease slightly. This is due to the fact that the most expensive bouquets are sold at this time of the year.
3. Work with providers
   Establishing productive relationships with suppliers is the key to successful trading. It is necessary to carefully study the terms of cooperation, compare them with the offers of other companies and choose the best option.
   The main decisive points are:
   • Range
   • Delivery terms

   The outlet should not be left without products. Especially on the eve of holidays and dates on which flowers are given in bulk. Therefore, sometimes the supplier's ability to supply the store with goods on time is valued more than the provision of any discounts.
   It is considered ideal to organize a flower business with timely deliveries of new products, when the entire range of goods is stored only at the point of sale, regularly replenished with fresh samples.

4. Correct location
   
   You can start the development of a flower business from a small outlet. However, it is important to approach the place of choice with special responsibility. As in any other trade, the correct location of the pavilion often decides the outcome of the whole business. The store should be located on a busy street, close to a bus stop, close to a shopping, entertainment or office center, etc.
   It should also be remembered that, despite the visible advantages, a promoted place may turn out to be completely unprofitable due to the presence of serious competitors. In crowded places (such as markets or subway stations), sometimes there is a whole network of already well-known stores that will be difficult to compete with.
5. Qualified personnel
   
   It is not enough just to organize a trading place. A flower business is unrealistic without a qualified florist, because often customers are attracted not so much by the price as by appearance compositions. Even one purchased rose can be arranged and decorated in such a way that it will give odds to the whole bouquet.
   Experienced and talented people should be hired, and if the staff is already staffed and functioning, it will not be superfluous to enroll subordinates in refresher courses or seminars on mastering new flower design techniques.
   Of particular importance is knowledge about the biological characteristics of a particular plant: vegetative cycles, wilting period, storage features. In addition to caring about the appearance of products, do not forget that the seller constantly communicates with customers, most of whom are men. Therefore, a flower shop consultant should be sociable, pleasant in communication and attractive in appearance.
6. Knowledge of your business
   
   It is sometimes much more profitable to conduct retail trade in flowers than to engage in their wholesale supply. This is due to the fact that with point sales, substandard goods can be disguised and "revive".
   For example, if a lily begins to deteriorate, they can spend a number of restorative manipulations:
   • Dip into a container of hot water.
   • Coat with wax.
   • To freeze.
   • Treat with special chemicals.
   • Touch up.
   • Another popular trick is decorating withering petals with sparkles.
   • From the appeared black spots get rid of with the help of floral paint.

   In case of violation of the storage temperature, flowers can be placed in water to which vodka, alcohol or a special powder is added. After that, the marketable appearance of the plant will be restored for a short time.

The flower business seems attractive to many aspiring entrepreneurs. In order to start earning, you need quite a bit of starting capital. And income during the holidays can be impressive. However, everything just seems at first glance. Flower business requires a lot of time and effort. And in order for the business to really bring profit, it is also necessary to understand the proposed plants.

The basic principle

People most often go to a flower shop in a good mood. The task of the business owner is not only to maintain a positive mood of the client, but also to feed it. Flowers in the salon should always have an attractive aroma and appearance. The seller must be friendly with the client. The ability to attract a buyer is a good trait. You need to be able to guess consumer desires, recommend to the buyer the most suitable bouquet for a particular case.

The flower business is graceful and sophisticated. There's no place here bad mood and ill-treatment. If an entrepreneur behaves correctly, he can also make good money. The margin for flowers is usually 90-150%. And to open a small shop, you will need no more than 7000 USD. e. You can quickly promote a flower business. Where to begin? First of all, you need to decide on the format of your own business. There are several options for making money on flowers. It can be a small flower stall on the street, a shop, a real boutique or an online flower shop. All four business formats have their advantages and disadvantages. Let's try to figure them out.

Flower pavilion on the street

Small stalls or pavilions with flowers can be found near almost every metro station, in underpasses and on crowded streets. The disadvantage of this format of doing business is a huge competition. Two vendors can be just a meter apart. But there will always be plenty of customers. After all, you usually have to work in this format where there is always a huge flow of people. It is not always possible to get regular customers. Along with this, flowers are excellently sold not only on weekends and holidays, but also on working days. The main segment is young people who are in a hurry for a date. Based on this, you can put a flower pavilion near a small square or park. After all, this is where you can most often meet lovers.

It will take a little effort if you need to open a flower business from scratch. Feedback from entrepreneurs shows that all preparatory work takes no more than a month. All you need to do is to arrange a rental site, find flower suppliers and purchase a tent or pavilion. Here it is necessary to take into account the choice of the place where the sale will be carried out. If you have to sell flowers on the street, you should give preference to a heated pavilion. Otherwise, the flower business will turn into a seasonal one. In harsh winter, plants require special care. And the seller will not be able to stay outside for a long time at temperatures below zero.

It is worth remembering that flowers are a commodity that loses its appeal very quickly. Therefore, the trade pavilion can stand for a long time if the entrepreneur ensures a good turnover. The more people pass by the outlet, the better. And it’s worth starting work on the eve of the holidays. At this time, sales will be the largest. Further, people will already know about the flower pavilion and will return to it again next time. To further increase the number of customers, you can run ads. During the first month of work, let the hired employee distribute leaflets with detailed information about Shop.

Complete flower shop

This option is suitable for those entrepreneurs who have a starting capital of at least 7000 USD. e. It is worth choosing a room with an area of ​​​​at least 30 m 2. The more space there is on the trading floor, the better. This allows you to significantly expand the range of products. Additionally, you can offer customers flowers in pots, artificial decor, related materials for the care of garden plants. The larger the range of products, the more income the flower business will bring. Owner reviews show that buyers come for one plant, but carry away much more.

If one seller can work in the pavilion, then there should be several of them in the store. One specialist should be responsible for arranging the bouquets. It can be a trained employee who has an out-of-the-box thinking. Both ready-made bouquets for sale and under the order can be created. The most demanded segment is floral arrangements for weddings. This is not only a bridal bouquet, but also decorations for the banquet hall. Additionally, you can create a catalog with works made earlier. The client, having come to the store, will be able to choose the most suitable option.

Opening a flower business in the format of a store will require some effort and financial costs. As in the previous case, you will have to find a suitable place for trading. It is also necessary to pay attention to the activities of competitors. You should not open a store if there is already a similar one a hundred meters away. People will certainly turn to a flower shop that works longer.

Floral boutique

Most interesting ideas flower business associated with the opening of a floristic boutique. Everything must be perfect here. This is not only the arrangement of flowers in the room, but also the design of the interior itself, the appearance of sales assistants, a catalog for choosing products, etc. A ready-made flower business will bring huge income if the boutique is located in big city. For provinces, this format is not quite suitable. The fact is that professional florists work in such places. They create their masterpieces from expensive varieties. It is clear that the finished work will also cost a lot. Only a few are willing to give an impressive amount of money for a perishable product. In a small town, it would be unprofitable to work on this principle.

In order to open a floristic boutique, it is worth having an amount of starting capital of at least 20,000 USD. e. For work, you will have to rent a large room. The trading floor must be at least 60 m2. For a business to be truly profitable, it is worth carefully selecting employees. To work in a boutique you will need: an administrator, an accountant, several florists, sales assistants and a cleaner. If everything is organized correctly, it will bring about 3000 USD per month. e. net income flower business. Feedback from the owners shows that this is enough to pay off the investment within a year of fruitful work.

Entrepreneurs who have a flower boutique can reach out to corporate clients. In this case, the income will be increased by an order of magnitude. The mere decoration of a banquet hall for a wedding can replace a week of work of a simple flower shop. All that is needed is to establish links with restaurants that regularly host events. In the future, the flower business can be expanded. A network of boutiques in a big city will bring really good profits.

Online flower shop

With the development of information technology, more and more businessmen are abandoning the traditional conduct of their own business. The field of floristry is no exception. Several flower shops are already successfully operating, offering their products in real time. Today, the delivery service of bouquets is very popular. This is due to the acute lack of time. People are always in a hurry somewhere. And some are just too lazy to once again go to the store. You can place an order in advance using your home or office computer.

The least expensive is a similar flower business. Where to begin? First of all, you need to choose a room in which flowers will be stored for future bouquets. It can be a room with an area of ​​​​10 m 2. An important point is the room temperature. In order for plants to live longer, the air temperature should be no more than 18 degrees Celsius.

Potential customers can place orders online. Without your own website, you cannot start a flower business from scratch. Feedback from entrepreneurs shows that the portal should be colorful. Only in this case it can attract a large number of visitors. It is worth entrusting the creation of an Internet resource to a true professional. You can find a lot interesting offers about creating any sites for the minimum price. They should not be trusted. It is better to contact a good web studio that has been operating on the market for more than a year. For a quality site you will have to pay about 1500 USD. e. This is the largest expense item. Further, the entrepreneur only has to buy flowers to create bouquets and start work.

Flower shop equipment

First of all, you will need high-quality furniture, on which there will be vases with flowers and ready-made bouquets. There are special companies that offer commercial equipment for various types of businesses. It is worth remembering that starting a flower business involves attracting a large number visitors. And people can be interested only in the colorful interior and the professionalism of the sellers. The highlight of the retail space can be designer shelves with flowers. It is better to entrust the production of furniture for a store to a creative person or a team of professionals.

It is worth remembering that cut flowers have a limited shelf life. To prolong their life, you will need to purchase special refrigerators and freezers. Can buy a budget option- industrial refrigerator. Such equipment is widely used in grocery supermarkets for storing meat, cheese, sausages and milk. The refrigerator in the flower shop should be in a storage room, hidden from visitors. People like to think that the rose went on sale directly from Holland or Sweden. At the same time, few people realize that the plant requires special storage conditions.

flower shop specialists

The personnel issue in the flower industry is quite acute. The selection of personnel should be given special attention. It depends on the professionalism of the sellers how quickly the investment can pay off. Only people with unconventional thinking and developed imagination can work in a flower shop or boutique. In addition, employees must have certain skills and knowledge in the care of various plants. The seller not only creates designer bouquets to order, but also advises buyers. If the consultant is friendly, the client will definitely want to return to the store again.

You can get a special education in floristry courses. They are carried out in almost any major city. The necessary information can also be found in real time. But the crust, which tells that a person has completed the courses, does not yet guarantee professionalism. A specialist must love his job. Flowers require gentle and careful handling.

Selling is another positive quality specialist working in a flower shop. The consultant must be able to attract the visitor. And to stimulate sales, an entrepreneur can use a special payment scheme. Not only the standard rate for the working day is set, but also the percentage of sales. The employee will want to sell more to get more money for your work.

It is worth starting a flower business from scratch not only with the selection of qualified florists and sellers. You will also need an accountant and an administrator. If this is an online store, you can not do without a courier and a driver. The main qualities of any employee should be decency and honesty. In relation to the workers, the entrepreneur must also behave kindly. Mutual understanding between the worker and the employer is a guarantee successful business in any field.

Choose an assortment

Depending on what format of work was chosen by the entrepreneur, it is worth choosing an assortment. First of all, live cut plants will be presented in any store, pavilion or boutique. Without them, the flower business is impossible. Is it profitable to sell plants if there is no suitable place to store them? good income will be only if a good trade turnover is ensured. Otherwise, it makes no sense to purchase expensive cut roses, asters and lilies.

How to open a flower business from scratch? Initially, it is worth negotiating with suppliers. It is much easier to work through intermediaries. These are special organizations that buy flowers in bulk abroad and arrange delivery to their own warehouse. The entrepreneur has the opportunity to come here and choose the most suitable plants for sale. This option of cooperation can be beneficial for owners of small pavilions and shops. But the owners of floristic boutiques who plan to sell a large number of products should make a deal with foreign partners directly.

In the assortment of a flower shop or boutique there may be not only cut flowers or ready-made bouquets. A lot of buyers are addicted to indoor plants. Such products should also be offered. The seller is obliged to know the full information about the flower in the pot, as well as how to properly care for it. After all, many plants have an impressive price. And a flower can die in just a few days, if you put it in the wrong place or forget to water it several times.

Additionally, in a flower shop you can sell postcards, soft toys, special chemicals for plant care, fertilizers, decor, artificial bouquets, etc.

Special means against wilting plants

Even in the presence of high-quality refrigerators and freezers, flowers can fade quickly enough. This is due to the rapid reproduction in a humid environment of pathogenic bacteria. You can’t do without special chemicals for caring for plants in a store. How to start a flower business without knowing about specialty probiotic powders? Initially, it is worth studying all the information about caring for plants, even if specially hired employees will be involved in the work. Probiotics are beneficial microorganisms that can be used to control pests. A special powder can be purchased at a price of about 600 rubles per 100 g. This amount is enough to care for flowers for a month.

In addition to probiotics, special mineral supplements, antibacterial agents, potassium permanganate, Aspirin, and citric acid can be used in the store. However, you can not overdo it in the matter of caring for plants. The problem is that all of the above funds can kill the flower's native immunity. After the buyer puts the plant in ordinary tap water, it quickly withers. Therefore, special chemistry can be offered to the client at the time of sale. Moreover, the cost of the powders are very low.

Summing up

So how do you start a flower business from scratch? The first thing to do is to draw up a plan of action. We must remember the advantages and disadvantages. The margin for flowers is more than 100%. This allows you to make good money in the first months. However, plants are a perishable commodity. In addition, experts note the seasonality of this type of business. Good flowers are sold before the holidays and in the summer months. In winter, it can be very difficult to earn even to rent a room.

How to open a flower shop from scratch? This question is of interest to many entrepreneurs, because the business is promising, the profit can be many times more than investments. Judging by the forecasts of specialists, the demand for bouquets will only increase in the coming years. Therefore, it is not too late to start a business in this area.

• How to start opening a flower shop?
• How to choose wholesale suppliers?
• What equipment to choose for a flower shop?
• Conclusion
• How much can you earn selling flowers
• How much money do you need to start a business
• Which OKVED to indicate when registering a case
• What documents are needed to open a shop/pavilion
• What taxation system to choose for a flower shop
• Do I need permission to open a flower business?
• Flower trade technology

If you are still thinking about whether to start working in flower business, open your store, carefully examine the positive and negative sides. The following advantages can be listed:

1. Big markup. You can sell a product much more expensive than cost. Engaging in the sale of flowers is very profitable.
2. Entering the market is easy. In order to open a kiosk at the nearest stop or metro station, you will need a small start-up capital. $6,000 is enough to get you started, which is a lot less than if you wanted to go into another business.
3. Getting out of business is easy. It is enough to go through the usual bureaucratic procedures prescribed by law and sell the commercial equipment.

Speaking about markups on cost and benefits, we must also mention the disadvantages of the flower business. It is worth mentioning the following points:

1. The product deteriorates very quickly. Every hour more and more flowers become unsuitable for sale.
2. Seasonality of demand. Most of all, color is required for the holidays. Summer is considered the "dead" season.

How to start opening a flower shop?

The right choice for setting up a kiosk. This factor affects the business great importance, and much more than any other. In the business districts of the city, it is best to sell business bouquets. Flower stalls are classified as follows:

1. Trade points at public transport stops, places in shopping centers and tents in the markets. The payback of the business depends on the location. There should be a lot of people around the trading place.
2. Flower boutiques, where customers will be offered luxury-class products. It is worth opening in expensive shopping centers, near other boutiques. Products are targeted at wealthy buyers.
3. Small shops, usually open in business districts. Ideal location - shopping center. You can expand your range with related products. It can be soft toys, plants in pots, different types packaging and souvenirs.
4. Internet shops. There are very few such offers in rural areas, so this is a promising sales area.

How to choose wholesale suppliers?

Today, suppliers offer entrepreneurs flowers from the Netherlands, there are goods from Colombia and Ecuador. In addition, the products of local producers are in demand. Local flowers smell. Although many roses are rejected, the product still finds buyers. Roses from South America are brought in cardboard boxes. Dutch roses are considered the most beautiful, they are stored for a long time. Such flowers are brought in buckets, trucks are used for transportation.

Owners of small shops and flower shops know that most buyers want to buy not roses, but chrysanthemums, tulips and carnations. Demand depends on the season.

Supplies should be arranged, then from the sale of these flowers you will be able to pay rent, wages and taxes.

In the flower business, it is the suppliers who provide half the success of the business. On the decisive days of the year, on holidays, it is the supplier who will provide an emergency delivery of goods. Choose those partners who will not let you down, then your business will develop successfully.

What does it take to open a flower shop? A standard kiosk can be small, 8 - 10 m² is enough. Minimum expenses to pay utilities and rent large sums not required. The requirements for the pavilion are also minimal, because it may not have running water, there is no need to make a sewer.

What equipment to choose for a flower shop?

If you are thinking about opening a flower shop, buy a minimum of equipment. The following can be listed:

1. For work, you will need racks for goods, allocate about 30,000 rubles for this.
2. Buy 3 office chairs, their total cost is 10,000 rubles. We also need an office table for employees, it is best to buy 2 tables at once. This is another 10,000 rubles.
3. For the operation of a flower kiosk, flower vases and all kinds of stands are required. Don't forget consumables. Allocate about 25,000 rubles for this.

Summing up, we can say that to start this area you need to have 75,000 rubles. Calculate the costs immediately for 3 months. Do not forget about rent, its cost will differ depending on the city. If we accept that for 1 month you will have to pay approximately 60,000 rubles, then prepare 180,000 for 3 months.

Find qualified workers. You can be the administrator yourself, but you will need an accountant and at least 2 salespeople. Bookkeeping can be outsourced. When creating a business plan, do not forget about salaries. Personnel costs vary by region.

If we take into account that the trade margin will be at the level of 90%, then in 1 day you can sell flowers for 13,000 rubles, per month - 390,000. In the spring, the profitability of the business will be about 15.6%. In summer, the figures will be lower.

It is very good if you organize several points of sale of flowers. Networks are doing well. Try to open at least 3 kiosks, then the stability of earnings will increase. In the long run, the business becomes very profitable, so think about the strategy in advance.

If you want to open a spacious store, choose a room of 50 m². Buy floristic equipment and a refrigerated display case. In addition, you will need a climate system, a florist's table and computer equipment.

Hire staff with hands-on experience, but don't hire people who have previously worked on the street. Modern standards for the design of bouquets differ from those that were previously accepted. On the other hand, you should not completely rely on diplomas and certificates of florists. You need an experienced employee who is well versed in modern requirements for the design of bouquets.

The flower shop should have its own courier, so you will deliver the order on time. Consider hiring staff before opening a flower shop.

Conclusion

Opening a flower shop is quite simple, large investments are not required. First you need to decide who you see as buyers.

Based on this, you need to select a room, buy equipment and find a supplier. If you do everything right, you will recoup your investment fairly quickly.

How much can you earn selling flowers

Taking into account all the risks, with almost a 200% markup percentage, it is quite realistic to earn up to 500 thousand rubles in revenue per month. Provided that the daily revenue will be in the range of 15-18 thousand rubles. Then the net profit can be expected in the order of 75-85 thousand rubles a month. Although in a good place and during the festive periods, a simple pavilion can bring 35-60 thousand rubles of daily revenue, respectively, and net income will increase. With a stable demand for flowers, the payback of the business will come within a year and a half.

How much money do you need to start a business

Depending on the level of the store and the range of initial investments, it will be required: for a flower pavilion, a small stall - 6-8 thousand dollars, for a small store - 20 thousand dollars, for a boutique with a large assortment of various flower products - 20 thousand dollars.

Which OKVED to indicate when registering a case

To register a business selling flowers, you need the following codes:

• 48.32 - for retail flower products, including fertilizers and seeds;
• 61.2 - for online retail sales via the Internet;
• 12 - for the sale of bouquets with courier delivery to the customer.

What documents are needed to open a shop/pavilion

In order to legally arrange flower trade through points of sale, the Internet or with courier delivery, it is enough to register an individual entrepreneurship (IP) with the tax office. To do this, you will need: a civil passport, an application for state registration, a receipt confirming the payment of the fee, a scanned copy of the TIN certificate.

What taxation system to choose for a flower shop

The simplified taxation system is suitable for this trading business. The USNO tax is levied in the amount of 5 to 15% (of income or proceeds).

Do I need permission to open a flower business?

The sale of flower bouquets does not require licenses or special permits. But the work of the store, the operation of the premises must comply with fire, environmental and sanitary epidemiological. norms.

Flower trade technology

The profitability of a store depends on many factors: on the suppliers of products and the location of the point of sale, on the ability of sellers to arrange a bouquet, and other reasons. For the location of the flower shop, places with high traffic of people are selected, near transport interchanges and stops. For example, in pedestrian areas near supermarkets and markets, in pavilions organized for the sale of various plants. On holidays, it would be nice to offer flower products for office workers, making a mutually beneficial discount for the purchase. large quantities bouquets. Do not forget that too "flashy" packaging will overshadow the natural beauty of the flower, the design of the bouquet should be stylish and original.

Courier delivery of flowers has gained wide popularity, when someone who is very far away, simply via the Internet or by phone, organizes a congratulation for a dear person. Your website with examples of unusually designed bouquets and compositions to order will significantly increase the demand for your flower products.